AppLovin appoints EASTWEST as its PR agency partner

China Beijing, 1 May 2016 – Following a rigorous process, AppLovin has appointed EASTWEST as its PR agency partner to carry out its media relations and social media activities in China.

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AppLovin is the global leading marketing platform which provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps. The platform enables brands to use real-time data signals to make effective marketing decisions across more than one billion mobile consumers worldwide. AppLovin has about 100 employees and is headquartered in PaloAlto with offices in San Francisco, New York, London, Beijing, Tokyo, and Berlin.