AppLovin’s first roadshow in China

The brief

AppLovin, a marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile and AppleTV apps, held its first roadshow in China – a panel covering the importance of mobile video ads to monetizing successfully and acquiring new users.

111

As AppLovin’s official PR agency in China, EASTWEST PR was appointed to engage mainstream marketing and IT media prior to the event in order to increase its brand awareness and attract potential customers to participate the event.

Strategy

The scope of work included but was not limited to media interview and briefing, social media support and on-site facilitation, as well as event photography and stenography.

3 media interviews were arranged with Morketing, Top Marketing and ZDNet and 3 pre-event posts were published ahead of the event on WeChat.

2.webp (1)

Results

The live streaming media interview generated over 20,000 views within 1 hour, over 70 people attended the AppLovin’s roadshow on 18 August.

123

1