Category Archives: Insights

The Future of Leadership Training

The HBR October 2016 article “Why Leadership Training Fails” by Beer, Finnstrom and Scrhrader poses a radical rethink on training. Organisations spent…
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Five metrics you should be monitoring to improve your marketing success

Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off…
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Disruptive China

Innovation in China is constantly evolving to be at the forefront of technology that changes the way people live their…
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The Power of Storytelling

The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to…
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2015 GCPR Annual Conference Group Photo Istanbul

The Art of Global PR Network

- Highlights from 2015 GlobalCom Annual Conference The 2015 GlobalCom PR Network Conference held in Istanbul Turkey from June 4-5 2015…
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IntegratedPRChina

The New Age of PR in China – Integrated, Fast, Proactive

  The New Age of PR in China  A look into Morgan cars’ China approach Undeniably, traditional public relations still…
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The basics of getting noticed

One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes…
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Social media in India gets a fillip

India has seen a surge in social media users over the last couple of years and the number is growing…
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EASTWEST creates Morgan Cars China CSR

EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned…
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YouTube personalities: Quickly bringing you closer to the market

YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to…
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