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Getting Clients Noticed!
Five metrics you should be monitoring to improve your marketing success
March 1, 2017
Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off…
February 2, 2017
Innovation in China is constantly evolving to be at the forefront of technology that changes the way people live their…
The Power of Storytelling
December 29, 2016
The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to…
The Art of Global PR Network
July 23, 2015
- Highlights from 2015 GlobalCom Annual Conference The 2015 GlobalCom PR Network Conference held in Istanbul Turkey from June 4-5 2015…
The New Age of PR in China – Integrated, Fast, Proactive
July 20, 2015
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still…
The basics of getting noticed
July 13, 2015
One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes…
Social media in India gets a fillip
March 25, 2015
India has seen a surge in social media users over the last couple of years and the number is growing…
EASTWEST creates Morgan Cars China CSR
March 25, 2015
EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned…
YouTube personalities: Quickly bringing you closer to the market
February 16, 2015
YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to…
Why aren’t more people reading?
February 6, 2015
I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy,…
Southeast Asia observations