Category Archives: Insights

Why aren’t more people reading?

I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy,…
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How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table…
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Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM…
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Team retreats: TO HOLD OR NOT TO HOLD

It's the time of the year for company retreats and conferences and annual parties. Public relations include 'internal communication'. In…
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2012 U.S. Presidential Debate Winner: Twitter

The amount of 10.3 million tweets that were generated on Twitter made the first presidential debate become the most tweeted…
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What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

WeChat actually is this all-in-one mobile communicator that seem to be able to do everything a smartphone user can possibly…
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Hosting A Web Seminar: Best Practices And Tips

Hosting a Web Seminar is one of the most effective communication tools made available by Social Media. Find out more…
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How to Leverage Social Media for Public Relations Success: Part II

Social Media can play a substantial role in Media Relations, but what exactly should a Public Relations Practitioner look out…
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How to Host A Virtual Event

Find out how hosting virtual event can help companies to be cost-effective as compared to traditional alternatives...
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How to Leverage Social Media for Public Relations Success: Part I

Social Media has now become an essential tool that PR practitioners cannot do without. How exactly has it affected the…
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