Category Archives: Insights

PR Crisis In Asia: How Can Companies Prepare?

For any enterprise, a PR crisis is inevitable. Given the crucial importance of proper handling of a PR crisis to…
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Social Media Crisis Management: The BP Oil Spill

BP Gulf Oil Crisis: Gain an insight on how BP handled the crisis using social media effectively .
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Crisis Management: Comparing Asia and the West

How does Crisis Management strategies differ from Asia as compared to the West? What exactly are the factors to consider…
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Free White Paper And Infographic: Digital Journalism In 2012 Survey

A free white paper and infographic on the state of digital journalism in 2012. It's the 2012 Digital Journalism Study…
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5 Social Media Monitoring Solutions Useful In Asia

Social Media Monitoring Solutions: A discussion on the different tools available and what is most appropriate for you.
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3 Trade show marketing tips

how to get your business noticed before, during and after the show to maximize it effectiveness and drive marketing results?
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Insights into Asia's Social Media Growth in 2012

How is Social Media growing in Asia? What is its potential to change brands and how are corporations using it?
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Comparative Study of Twitter and Sina Weibo

China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China…
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Outline of China’s Broadcasting Industry

              Many of you have been asking about the structure of the broadcast/media industry…
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Multinationals turn to Weibo marketing in China

Sina Weibo is a social media used by 250 million people in China, including journalists, business owners and university professors.…
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