Category Archives: Traditional PR

AppLovin’s first roadshow in China

The brief AppLovin, a marketing platform that provides automation and analytics for brands that want to reach new consumers on…
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Jennifer White joins Avnet as Human Resources Director for Australia and New Zealand

  15 June, 2016 – SYDNEY – Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has named…
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Global Elite Dating

Global Elite Dating Site BeautifulPeople.com Entering China with EASTWEST PR

March 1st, Beijing – BeautifulPeople.com, a global premium elite dating site, today announced its partnership with EASTWEST Public Relations on a six-month…
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The basics of getting noticed

One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes…
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EASTWEST India engaged by Ozone Group to grow MNC client base

Eastwest PR in India was recently engaged by one of Bangalore's leading real estate developers - The Ozone Group that has…
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EASTWEST creates Morgan Cars China CSR

EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned…
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YouTube personalities: Quickly bringing you closer to the market

YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to…
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Why aren’t more people reading?

I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy,…
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Why media-PR agency camaraderie is vital

“There is only one thing in the world worse than being talked about, and that is not being talked about”…
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How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Nowadays, schools and institutions are able to reach the global audience through websites, blogs and social media. For China market…
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