March 1st, Beijing – BeautifulPeople.com, a global premium elite dating site, today announced its partnership with EASTWEST Public Relations on a six-month retainer for its PR work in China. The agreement was signed by both parties following a strategic plan of the brand’s entry in the Chinese market, from brand positioning, key messaging, content creation and localization, and monthly engagement with the country’s leading lifestyle media in both online and in print sectors.
The account will be led by Denise Chen, the agency’s Senior Associate in Beijing.
BeautifulPeople.com is the largest exclusively beautiful dating community in the world. It was founded for the purpose of creating personal and professional relationships. Founded in 2004 in Europe, the site now has over 900,000 members across 140 countries worldwide including over 7000 Chinese members. For more information visit www.beautifulpeople.com
Prior to the site’s official China launch announcement, a pre-launch interview with BeautifulPeople’s CEO and selected members conducted, and a Metropolitan Feature Article has been published in Global Times English Newspaper on March 31, 2016.