GREAT PLACE TO WORK® INSTITUTE APPOINTS EASTWEST PUBLIC RELATIONS IN SINGAPORE

SINGAPORE – 07 September, 2017 – Great Place to Work® Institute, the leading global research and consulting firm specialising in workplace culture assessment, benchmarking and optimisation services, has appointed EASTWEST Public Relations as their PR partner in Singapore.  Great Place to Work® Institute Singapore will be releasing the 2017 Insights Report together with its ‘2017 Best Workplaces’ list makers in November.

This annual research piece provides key insights and trends on high performing organisations in the country for the current year, all characterised by high trust levels in their workplace cultures. This year, the listing of ‘Singapore Best Workplaces’ has expanded to identify and recognise Ten Best Medium and Large Organisations and another Three Best Small Organisations, all exemplary in creating and sustaining high-performing and inspiring workplace cultures – creating places where employees trust the people they work for, have pride in what they do, and enjoy the people they work with.

“We believe that great workplaces make better people, and in turn profitable businesses and a better world,” said Evelyn Kwek, Managing Director, Great Place to Work® Institute Singapore. “We have concrete evidence that organisations which focus on building high-trust, high-performing workplace cultures truly differentiate ‘the Best’ from ‘the Rest’ in their markets. Therefore, leveraging this year’s ‘Singapore Best Workplaces’ lists and Insights Report, we look forward to partnering with EASTWEST Public Relations in the upcoming months to raise public and corporate awareness on the importance of building a ‘Great Place to Work For All’.”

Great Place to Work® Institute’s data engine powers the Fortune magazine’s long-running ’100 Best Companies to Work For’ list in the United States. In Singapore, Great Place to Work® Institute was established in 2014. Based on data of millions of employees across tens of thousands of firms from over 50 countries, the Institute believes that ‘trust’ is the formula to creating a great place to work in today’s competitive business environment.

“We are delighted to support Great Place to Work® Institute Singapore in their communications efforts of this year’s workplace culture insights in Singapore. The Institute is very dedicated to building a better world by helping organisations transform their workplace cultures. We are excited to work with them in the coming months to help promote the importance of building a positive workplace culture and to learn how we can improve EASTWEST as a place to work for our team,” said Jim James, Founder and Chairman, EASTWEST Public Relations.

Previous winners in 2016 include multinationals and SME’s like Salesforce, AbbVie, SAP, Dell EMC, Royal Plaza on Scotts and NetApp Singapore. Winners of this year’s Singapore Best Workplaces will be announced at the Awards Ceremony held at One Farrer Hotel on November 9, 2017, together with the sharing of key findings from the 2017 Singapore Insights Report.

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About Great Place to Work® Institute

Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, the Institute provides the benchmarks, frameworks, and expertise needed to create, sustain, and recognize outstanding workplace cultures. With its global headquarters in the United States, Great Place to Work® produces the annual Fortune “100 Best Companies to Work For®” and a series of Great Place to Work® Best Workplaces lists, including lists for Millennials, Women, Diversity, Small and Medium Companies representing employees’ voices from across industries.

Great Place to Work® Institute Singapore established its presence in Singapore since late 2014. Since then, the Singapore office has been a regional hub servicing clients with operations across the Asia Pacific region.

For more information, please visit: http://www.greatplacetowork.com.sg

 

About EASTWEST

Founded in 1995 in Singapore, the EASTWEST Public Relations Group is an independent agency founded by a British entrepreneur. EASTWEST offers strategic and integrated communications services to clients across Asia Pacific to help them meet their business goals.

For more information, please visit: www.eastwestpr.com

 

MEDIA CONTACTS:
Miu Hoi Kwan
EASTWEST PR for Great Place to Work Institute® Singapore
Tel: +65 6222 0306
Email: gptw@eastwestpr.com