Key Highlights – Mar ’17


Sina Gaming featured an article by Yujia Zhu, senior business development manager at AppLovin about app monetization and specifically, three basic concepts every publisher should understand.Translation: If you are a developer or publisher that has just started using mobile ad traffic, it is confusing to the industry, or if you are feeling helpless about the terminology and concepts written by a large number of industry veterans, this is normal thing. When you enter this new industry, you need to do some related work to understand the meaning of the ad and the meaning behind the data. The development of hand travel industry is changing, so keep pace with the times and learn new strategies and understand the industry trends and trends is the industry veteran can not put down a homework. 
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AppLovin also launched a data desk on mobile ad spend in the gaming industry which was featured by Sina Gaming and Ifeng Gaming.

Translation: The world’s leading mobile marketing platform AppLovin and the world’s leading mobile advertising monitoring platform AppFlyer jointly released a 2016 Q4 mobile advertising industry data analysis report, which found that video advertising has accounted for 77% of mobile advertisement spending. 

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Avnet was featured in a Human Resources Online piece that looked at how organisations are enabling women in the workplace, as part of International Women’s Day.

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The Straits Times conducted an interview with CyberInt’s CEO, Ammir Ofek, following The Defence Ministry’s announcement to set up a cyber command to beef up its defence against cyber attacks. During the interview, Amir shared his thoughts on the cyber security landscape in Singapore and his experience in the Israeli Defence Force’s Unit 8200. The interview was featured online and in print.

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Accompanying the launch of Malwarebytes in Asia Pacific was the “Asia Pacific State of Malware Report”. The report examines the top malware threats present in the region for 2016. The findings reveal that ransomware, ad fraud and botnets have risen to prominence in the current threat landscape. Particularly in Asia Pacific, botnets reigned supreme with the region accounting for more than 50% of botnet incidences globally. 20 pieces of coverage was generated, including top-tier regional publications such as ZDNet, ComputerWeekly, Asia Pacific Security Magazine, MIS Asia, CIO Asia, ComputerWorld Singapore and Networks Asia.

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SCIEX’s General Manager, Shao Hong, was featured in an interview with Antpedia, where she spoke about SCIEX’s latest product, the X500B.

Translation: SCIEX, a global leader in life science analytical technologies, today announced their latest solution in the X-Series Quadrupole Time of Flight (QTOF) mass spectrometry (MS) platform. The newest X-Series model, the X500B QTOF System, brings simplicity, high-performance, and robustness for biotherapeutic analyses to one of the most compact MS system footprints on the market. Shao Hong, General Manager, China hopes to focus on new technology and applications.