EASTWEST India PR Strategy for Tamara Coorg Featured on TLC TV Show
The Tamara luxury resort is located in a village named Yavakapadi in Coorg, a mountainous district of Karnataka, India. Coorg is considered as one of the most romantic destinations in India since it is situated along the Western Ghats.
The resort, tucked away in the tranquil confines of a 170-acre coffee, cardamom, pepper and honey plantation houses 56 luxury cottages that are enveloped by greenery at 3,600 feet – 3,900 feet above sea level. The resort’s unique location offers activities like couples yoga sessions, Rudraksh trails, bird watching and nature treks.
To help build a positive brand image of the resort and promote its various salient features to the target audiences via travel blogs, TV shows and lifestyle media reviews.
EASTWEST India Strategy:
EASTWEST Team organized a day long video-shoot at the Tamara property explaining various salient features and credits of the resort to the media.
The idea was to give TLC team an opportunity to enjoy memorable moments while they review the resort.
The team were also invited to brew their own coffee, a concept which is named as ‘Blossoms to Brew’- a signature coffee experience offered at the resort.
Tamara Coorg was featured in the 10th episode of MissMalini’s World telecasted on TCL channel dated 13th November 2014. Here is the full episode of the show:
This activity increased brand visibility within the target audience and successfully attracted many visitors from all over India.
Here is a graphical representation of reviews received for Tamara resort posted on TripAdvisor which indicates a clear ascend of sales between November 2014 and May 2015 as a result of various marketing strategy including the PR activity done by EASTWEST PR India.