EASTWEST PR India Catalyses Brand Awareness for Pubmatic in Pune

About Pubmatic:

pubmatic-logo

PubMatic is the marketing automation software company that powers the advertising strategy of premium publishers.

Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations.

The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.

Objective: india-map Pune

To drive brand awareness for PubMatic with key media influencers and support the recruitment drive for top engineers leveraging Rajeev Goel’s executive visit to Pune in March 2015.

 

Scope of Work:

To strengthen the PubMatic brand in market through thought-leadership activities and discussions

Engaging media and influencers to showcase PubMatic as a prominent global independent  software provider for publishers, attracting top engineers

Drive conversations that focus on the company’s performance, recruitment efforts and global expansion through a speakership with a tier one engineering college in Pune

 

Mr. Rajeev Goel, Co-Founder and CEO – Pubmatic

EASTWEST PR Strategy:

EASTWEST PR India collaborated for speakership at The Pune Institute of Computer Technology (PICT), a private engineering college located in Dhankawadi, Pune, India and ranked 16th among the top 50 private engineering colleges of India.

The Leadership Team at Pubmatic presented to final year undergraduate  and post-graduate engineering students of PICT to attract talent pool and drive brand awareness.

Pune Institute of Computer Technology-Pune, India

Pune Institute of Computer Technology-Pune, India

Organised Press Conference at JW Marriott in Pune exclusively for tier one               media aiming to position PubMatic as the leading independent software                     platform for publishers and cement key relationships with core media.

EASTWEST India also identified key journalists and senior correspondents from     some of the top publications for one-one interaction with Mr. Rajeev Goel,                 Co- Founder and CEO – Pubmatic.

 

 

Press Conference: Media Attendees

business-standard-downloadedLogo economic-times-300x112 financial_cronicle_logo  pti_logo  pudhari

sakal times  the-financial-express  thumb Indian Express

tarun bharat    loksatta  HBL

 

Media Coverage:

Print Media: 

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the-financial-express

sakal times

FE pg 18 12 March 2015

Sakal Times pg 8 12 March 2015

 

 

 

 

 

 

 

 

Online Coverage

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Client Testimonial:

I worked with Sanjay previously and loved his approach and tenacity, which made selecting EastWest PR as the agency partner to drive PubMatic’s brand awareness in India simple. Sanjay is incredibly professional and hands on, he led the team at EastWest PR to help raise PubMatic’s profile in India and extend its thought leadership. EastWest PR have solid media and industry contacts and made an impact for us. I look forward to working with Sanjay and his team again.

 Mital Goel, Corporate Communications Manager, International – Pubmatic