EASTWEST PR India Catalyses Brand Awareness for Pubmatic in Pune
PubMatic is the marketing automation software company that powers the advertising strategy of premium publishers.
Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations.
The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.
To drive brand awareness for PubMatic with key media influencers and support the recruitment drive for top engineers leveraging Rajeev Goel’s executive visit to Pune in March 2015.
Scope of Work:
To strengthen the PubMatic brand in market through thought-leadership activities and discussions
Engaging media and influencers to showcase PubMatic as a prominent global independent software provider for publishers, attracting top engineers
Drive conversations that focus on the company’s performance, recruitment efforts and global expansion through a speakership with a tier one engineering college in Pune
EASTWEST PR Strategy:
EASTWEST PR India collaborated for speakership at The Pune Institute of Computer Technology (PICT), a private engineering college located in Dhankawadi, Pune, India and ranked 16th among the top 50 private engineering colleges of India.
The Leadership Team at Pubmatic presented to final year undergraduate and post-graduate engineering students of PICT to attract talent pool and drive brand awareness.
Organised Press Conference at JW Marriott in Pune exclusively for tier one media aiming to position PubMatic as the leading independent software platform for publishers and cement key relationships with core media.
EASTWEST India also identified key journalists and senior correspondents from some of the top publications for one-one interaction with Mr. Rajeev Goel, Co- Founder and CEO – Pubmatic.
Press Conference: Media Attendees
“I worked with Sanjay previously and loved his approach and tenacity, which made selecting EastWest PR as the agency partner to drive PubMatic’s brand awareness in India simple. Sanjay is incredibly professional and hands on, he led the team at EastWest PR to help raise PubMatic’s profile in India and extend its thought leadership. EastWest PR have solid media and industry contacts and made an impact for us. I look forward to working with Sanjay and his team again.”
– Mital Goel, Corporate Communications Manager, International – Pubmatic