Multimedia release boosts online finance trading platform visibility

The Brief

xCFD, the next generation online broker providing easier, faster, better and smarter online trading platform became the first forex-cfd broker accepting bitcoin on January 27 2014, aiming to provide better financial service for investors around the world.

As the appointed PR agency of xCFD Limited, EASTWEST PR designed and issued one multimedia press release for xCFD in China, aiming to raise xCFD’s profile among Chinese media and increase brand exposure of xCFD through media coverage.

Strategy

To maximize available materials, EASTWEST designed a multimedia press release with corporate design of content and embedded video of the trading platform tutorial.

The Scope of work include: media list development; re-writing, translation and distribution one press release from English to Chinese to local media; multimedia release layout formatting; uploading HD pictures, links, videos, as well as media follow-up and coverage monitoring.

Xcfd multimedia release

Results

A total of 55 media outlets from general business financial sector have published this article, include 1 print newspaper, and 54 online media portals from finance and general business sectors.

Notable Media Coverage

Xcfd media coverage