University of Surrey's 5G Innovation Center Official Opening

The Brief

The University of Surrey opened its state-of-the-art 5G Innovation Centre (5GIC) on 15th September 2015, securing the UK’s role in leading the development of the next generation communications technology, 5G.

Strategy

To attract media’s interests in China, EASTWEST PR team used a variety of communication tools to maximize media attention. This included:

  • Email interviews with University of Surrey’s spokespeople
  • 1 Press release translation and distribution
  • Subtitling and promoting of 5GIC video and issued to the Chinese media
  • Dissemination of press kit

Results

Topline Statistics

  • 1 press release is translated, localized, and issued, announcing the official opening of University of Surrey’s 5G Innovation Center
  • 6 email interviews with University of Surrey’s spokespeople, Rahim Tafazolli , director of 5GIC and Keith Robson, COO of 5GIC with:
    • Global Times
    • IT Times
    • China Electronic News
    • China Computer World
    • China Multi-media Communications
    • CCIDNET
  • 1 press release netted a combined 38 pieces of coverage in a diverse array of publications
  • 1 video was translated, edited and subtitled in Chinese language

5GIC coverage