WAKE sponsors 2017 Muddy Run

Situation Analysis:

WAKE Drinks International, who currently penetrating China’s beverage market share has its presence in China market since October 2016 is a beverage brand from British.

Wake keen on establishing it brand awareness amongst the millennials who love sports and adopt an active healthy lifestyle.

WAKE Drinks had engaged EASTWEST to develop a comprehensive integrated communication campaign for the launch of its carbonated energy drink in China.

The Approach:

WAKE aiming to establish a good interaction with sports enthusiasts, for more active lifestyle fans to build a interactive communication platform via premium sports events. encouraged target audience who lead active lifestyles to share their story with WAKE on Muddy Run (sporting, diet and nutrition experiences) across individual’s’s social media platform . Thus to increase its brand awareness rapidly amongst it targeted audience.

The 2017 Muddy Run, Beijing Station  is one of the most welcomed event for the young and vogue people who has been pursuing healthy lifestyle. these core consumer groups has  strong consumer willingness and high consumption frequency and also an active communicator on social media  . On the event date,June 10, 2017 has attracted more than 5000 contestants.

According to the brand char acteristic ,EASTWEST has facilitate the drink sponsorship opportunity for  WAKE in the  Muddy Run Beijing Station 2017, and displayed the Wake brand at the event scene – the backdrop and track ,and establish “energy supply station” together with Audi auto,  WAKE has frequent interaction with on-site participants at the exclusive brand display area.

Results Achieved:

Through EASTWEST’s methodology, it has proved that EASTWEST has successfully help client in their marketing and communication work. The blog post for this content has so far attracted 5,593 people, each user through release of photos, videos to convey the message of a healthy lifestyle and real-life experience of the product. PR have communicate the key message that Wake want to pass to it audience, and EASTWEST has positioned Wake as trusted brand for Millennials and high-end consumers.