Jim James
Founder and Chairman

 

Jim James is the Chairman of EASTWEST Public Relations pte ltd, Singapore. EASTWEST Public Relations was established in Singapore in 1995 and serves MNC clients on a regional basis. Clients of the agency include Avnet, IEEE, Irdeto, Telegent and Morgan Motor Company.

 

James is the Managing Director of Morgan Cars (HK) Limited and general manager of Malvern Morgan Cars Beijing (limited) company. James imported the first factory direct Morgan Roadster from Great Britain to China in January 2011.

 

James is also the Chairman of Eggplant Digital, an Internet marketing company which uses open source technologies to enable clients to go live in 21 days.

 

He joined the British Chamber Executive Committee for two years founding and Chairing the British Business Awards to celebrate British ‘Innovation, Enterprise and Endeavour.’ He served on the Board of China Entrepreneurs from 2006 to 2007 and co-founded the Beijing chapter of the global Entrepreneurs Organization.

 

Work history:

 

2014 October – present Interim CEO of Lotus cars China
2011 – present. Managing Director Morgan Cars Limited (Hong Kong)
2008 – present. Chairman Eggplant Digital (Beijing)
1995 – present. Managing Director EASTWEST Public Relations (Singapore & Beijing)
1992 – 1995 AMS Neve (UK)
1990 – 1992 Carrs Foods (UK)

 

Education:

 

DipM Chartered Institute of Marketing UK (1991)
BA (Hons) 2:1 Manchester University (1990)

Our Story

EASTWEST Public Relations is an independent PR agency based in Singapore, China and India specializing in traditional and digital public relations. Since 1995, EASTWEST has helped over 400 clients become recognized in 12 Asian countries.

Our Vision

To help our clients get noticed so that they can achieve their goals

Our Mission

To build a vital consultancy that adds value by being a key part of the communications process for our clients and enhances the quality of life for those who work with us, the communities in which we live, and the environment that supports us.

Our History

The history of EASTWEST PR has mirrored the development of Asia as a regional economic power, starting in Singapore and then opening in China and India as these markets liberalized and moved to international markets.
The history of EASTWEST PR has mirrored the development of Asia as a regional economic power, starting in Singapore and then opening in China and India as these markets liberalized and moved to international markets.

In 1997 EASTWEST Public Relations PTE LTD was registered. This signified the professionalization of the agency. The logo was revised to reflect this, and green adopted to signify a fresh start. However, the financial currency crisis which started in July 1997 and lasted through to 1999 severely curtailed growth. An alliance with Brodeur was fruitful, until they also felt the impact of the dotcom bubble.

The salvation was the far effects of the dotcom boom of 1997–2002. During this time business was robust, but the Founder also saw an opportunity to start an dotcom, go-events.com, for which he raised financing. When the bubble burst in 2002 it was accompanied by the 9/11 attacks; the combined effects on the essentially B2B American clients of EASTWEST was devastating.

In 2001 China gained accession to the WTO.

On November 16, 2002 SARS broke out in Asia, which meant that business was brought virtually to a halt. This lasted until 2004 when the WHO officially declared that China was free of further cases.

In 2004 the founder travelled to China to study Mandarin and to investigate the possibility of setting up an office in Beijing. Prior to doing so they built an internet based platform called, Connect, which houses a media contacts, clippings, blog, wiki and other toolsets for making the Agency ‘knowledge driven and geography independent.’

In 2006 the logo was revised again, with a san serif font and the lower radical of the ‘Tung’ in place but as a design element. This was to show creativity but also to remove the impression held by many that EASTWEST was a Chinese company.

In 2006 the logo was revised again, with a san serif font and the lower radical of the ‘Tung’ in place but as a design element. This was to show creativity but also to remove the impression held by many that EASTWEST was a Chinese company.

In 2006 January, the Founder moved from Singapore to China and registered the wholly owned foreign entity, EASTWEST Public Relations Beijing pte ltd. This was funded out of reserves, and costs kept to a minimum. Early clients included B2B and also UK education. In 2008 the Founder initiated the British Business Awards China and in doing so met, and later invested in Eggplant Digital. This enables the company to offer content and technology to clients.

To reflect the increasingly digital nature of the service offering, the logo enjoyed it’s latest incarnation in January 2010. The word ‘digital’ was converted to binary code, and then embedded as part of the company name. The Agency had a vision to provide ‘PR without journalists’ as a strategy to embrace the impact of social media and the rapid disintegration of B2B traditional media.

As the technology boom receded by 2014, consolidation and growth by market leaders caused the tech industry to come to more closely resemble other traditional U.S. sectors, and this impacted the source of new clients who were venture funded and spending money on public relations. In Asia, China and India were growing but domestic companies were still not spending freely on consulting services, preferring advertising and events.

It was obvious that we had to be integrated into a global network, which we did via alliances, but also we thought it would be good to have our own presence. In 2013 one of our senior staff returned to the UK and attempted to start the offices there. He was not successful in generating sales, and after 9 months we ended the approach.

Simultaneously, we were approached by a long term India associate who wanted to start EASTWEST in India. On the 9th July 2014, EAST WEST PR India Private Limited was registered, as a 100% owned subsidiary of EASTWEST Public Relations (Singapore) Pte Ltd. This initiative has proven successful, achieving break even in 12 months, after a modest investment funded out of cash flow.