- Moderator Jim Lehrer quips "Let’s not" when Governor Romney requests a topic;
- US President Obama quips "I had 5 seconds" when Lehrer gives time limit;
- The discussion about Medicare and vouchers.
Actually, these tweet peaks influenced the media’s reports on the matter. Clay Schossow, co-founder of New Media Campaigns in North Carolina, said "People are telling what stories they want to see… Every network that I looked at had a segment about what happened on Twitter during the debates." "A lot of people watching that network analysis don’t know what Twitter is, but they heard the opinions of Twitter laced throughout the broadcast – whether it was explicit, when a broadcaster reads the Twitter trends, or implicit, when a reporter is influenced by what they see on Twitter," Schossow added. Today politicians are not overlooking the benefits of digital PR. Instead, they are very much aware of its potential. Online campaign and viral ads are now part of the political arsenal. Huffington Post reported President Obama spent $31 million on digital PR since the beginning of his reelection campaign while Romney only paid $8.1 million on digital ads. As the result, President Obama’s 20.8 million Twitter follower amount is far ahead of Romney’s 1.4 million. Now you understand why presidential campaign videos pop up when you are trying to watch videos on Youtube. If we need to pick up a winner of who gets most attention from public during the presidential debate, there’s shouldn’t be too much doubt to give this title to Twitter. Want to know how it can be used to help your business grow in Asia or Social Media? Leave us a comment or get in touch with EASTWEST.