AGA Rangemaster Group Chooses EASTWEST for Its PR Campaign in China

May 4th, Beijing AGA Rangemaster Group, Britain’s renowned range cooker manufacturer, today announced it will work with EASTWEST Public Relations on a six-month retainer. The agreement was signed by both parties following a launch event for AGA Rangemaster Group’s heritage range cooker brand, AGATC and Redfyre, on March 27. The event turned out to be a huge success with presence from the Guest of Honour Michael Charlton, Minister Counsellor for Trade and Investment in Beijing, and William McGrath, CEO of AGA Rangemaster Group, together with 150 guests as well as journalists from various media houses. Daniel Wong, Director, Business Development, AGA Rangemaster Group Asia, is excited about the relationship, commenting: “Our partnership with EASTWEST for our launch event in March was a great testament to the agency’s capabilities and their can-do attitude. As we are expanding our client base in China, I trust having a good agency who understands the market and media will definitely help us on the path to success.” The account will be led by Nicole Fan, Associate Director, Beijing.

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