- Network Yourself ConstantlyThe game causes players to step out into their neighbourhoods (unless you are a GPS spoofer), and even venture to other neighbourhoods. Players of the same team have been seen to form alliances by going to new neighbourhoods, catching Pokemons together or battling Gyms owned by other teams.PR people should be doing that on a daily basis, going out and meeting new people to build on existing networks.
- To be the very best, like no one ever was!PR professionals should model their professionalism according to the theme song which goes, “I want to be the very best, like no one ever was, to catch them is my real test, to train them is my cause. I will travel across the land, searching far and wide, each Pokemon to understand, the power that’s inside. Pokemon gotta catch ‘em all!”We should constantly take in knowledge and read up on the industry and clients we are servicing and aim to know the client better than the client themselves so that we are better positioned to serve the needs of the client.
- Being In the KnowPR firms need to be on the cusp of all things new and all things trending. Pokemon Go shocked the world and sky-rocketed Augmented Reality to the new frontier. As PR practitioners, we should take notes and keep tabs on new happenings and be in the know so that we can offer better services and advice to our clients.Pokemon Go has shown great success in uniting generations and this is going to cause companies to look for new ways to unite target markets instead of targeting just one market. Public Relations in games like Pokemon Go are just about to take off. Sponsorships of “Gyms” or “Pokestops” to raise publicity and brand recognition and awareness are already underway.
In the future, more companies will look for ways to unite multiple generations, instead of aiming for just one target market. Public relations amongst games like Pokemon Go is just about to take off – company sponsorships of gyms and Pokestops are already being requested in hopes of increasing publicity, business and name recognition. Pokemon Go has such great potential that it has found its way onto the political trail of the United States election of their 45th President. The viral nature of this game has caused businesses to want to be a part of the game, leading to a desire to be featured and even hoping rare Pokemons would be released near their location to draw large crowds. Figure 3: Image retrieved from – https://www.newscientist.com/article/2097445-pokemon-go-away-who-owns-the-augmented-reality-we-play-in/ This is but augmented reality’s first proper introduction into the market and the results look promising. Last year, Virtual Reality was introduced to the market when Google revealed their VR googles. VR and Augmented Reality are the new frontier and Pokemon Go is proving so. What can public relations and marketing professionals take away from such a trending game such as Pokemon Go? Businesses must constantly be forward thinking, aiming to utilize pop culture’s current and future trends before the competitor does. If they miss out on the opportunity, it will most likely be hard to hop on the bandwagon. Pokemon Go is still fresh and developing, giving businesses the opportunity to join in on the craze before it ends – if it ever does. So what are you waiting for? Go out, be the very best and start your quest to catch ‘em all!