Download this FREE educational handbook for PR, marketing and corporate communications professionals from glean.info
This dropped in by inbox this week from Jim and we wanted to share it with our readers. It describes itself like this ‘The new Media Monitoring, Measurement & Analytics Handbook is the most comprehensive ebook ever assembled on PR & marketing analytics’.
Wow! Sounds great right?
The ebook contains:
- Advice on proving and improving the value of PR & marketing
- Recommendations on how to improve your organization’s media monitoring and measurement
- Insights on top trends in media monitoring, measurement and analytics
- Tips on social media monitoring & measurement, marketing analytics, and selecting the right metrics
You can download your copy from their website, just like we did.
The Media Measurement, Measurement & Analytics ebook contains articles on topics like:
- How to choose the best media monitoring, measurement and analytics tools for your needs and budget
- How nonprofit organizations can gain the most benefits from social media listening and social media analytics
- Improving data analytics
- Overcoming obstacles to effective measurement
- Common measurement errors to avoid
- Selecting the right metrics – and discarding the useless ones
- Must-have features in a robust media analytics dashboard
- Measuring PR on a limited budget
- Tips for improving social media listening
- Media monitoring and measurement in a PR crisis
- Pros & cons of automated sentiment analysis
And more articles on improving your PR and marketing measurement.
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