Since the Covid-19 pandemic started to grip the world all those months ago, we have been talking here at EASTWEST – on our blog, our podcast, and with our clients – about the importance of getting the messaging right and about our Viral PR Mindset approach to PR in the COVID era. This being;
We also talk about the need to tell your story, to personalise it and to amplify it. These are the first 3 parts or our SPEAK|pr mastermind.
SPEAK|pr is, in full, Storify, Personalise, Engage, Amplify, and Know.
So I was surprised to read this week an article by Provoke media that said latest research from the ECCO international network of independent public relations agencies shows that CEOs have been less active on social media during this period, when compared to the same period last year.