Founder EASTWEST PR and Host of the SPEAK|pr Podcast
Let the AI Writer do the work for you…
The solution to this problem is artificial intelligence. Artificial intelligence is man’s friend. Not only is it of use in the home, but in the office as well. In fact, it can even be used now to generate content. One example of this is AI Writer, which is a platform founded by Fabian Langer from Germany, and it can create unique long-form and short-form content. Copyscape can vouch for its uniqueness, because it identifies 94.47% of their articles as unique, so they’re not simply rehashing old content. Once they are provided with a headline and topic, they can create a nearly 1000-word article in just three minutes, which is a feat not even the most skilled writer can accomplish. On top of that, not only is the content that they generate non-generic, but it also quotes sources.
For instance, given the topic public relations for COVID-19, what AI Writer came up with is, "The COVID-19 pandemic has changed pretty much everything about how we work, both personally and professionally. The PR strategy should change in the face of this new normal, and it is crucial that we do not lose momentum in this time. This is a great time to use the trade media as stories of an industry angle, and reporters must continue to deliver news around the world." There were no sources quoted there, but in the fourth paragraph, it cited three sources, saying, "Before placing the messages, it’s important to take the temperature of the media landscape to determine the receptivity of your message. Depending on the company, industry, and target group, media outlets tend to report stories that are not related to the crisis, rather than the crisis’ stories." The article referenced six sources in all, including CommPro, Prowly or the AI platform for media relations, Amendola Communications, Public Relations Society of America, 3EPR, and Telecom Reseller.
In 994 words, it had references pulled from six different sources, each one of which is accredited in the article. Using this article, with a modest amount of editing and adding a couple of graphics in there which would have only taken a few minutes to do, this could have been immediately published or scheduled to be posted on social media. That shows the potential of AI in transforming the way content is written. There is a platform called Lately which can recreate content from a post, but what makes AI Writer different is that it can create content from just two words, so that’s pretty incredible. AI Writer can create an article based on as much as 64 characters. It can also reword or rewrite articles. You can also take the the API and plug that into the company website, and it will automatically generate articles for your blog. Aside from autoblogging, it also has a text generator which you can use to help you write content. This saves you 33% of time, while still having you 100% in control.
AI Writer is being used by major news platforms like ABC, CBS, Fox, and NBC, but its rates are affordable even for small business owners and entrepreneurs. If you have a blog of your own, for $19 a month, you can have one user, and you get about 40 pieces of content per month. This plan already comes with content research, article rewriting, the blog writer, and the auto article writer. For $49 a month, you can have 120 pieces of content, and there’s an Enterprise model as well. Its pricing models are generally based on the amount of storage and capacity one will need. You’re actually buying the app through CPU or computing unit, and it says that one article consumes about one CPU, web surveillance takes one CPU, and one text rewording consumes one CPU up to 1, 500 words. You’re basically buying packages.
…or use Zyro
Another option is called Zyro. This also has a content generator, and each piece of content is also going to be optimised for search engines. It bases the text on the best-ranking content on the web and automatically produces similar but unique content, which is already SEO-compliant. Zyro has a number of different AI creation tools, including the autocreation of logos, slogans, and text. This is only $1.99 a month, and this comes with web hosting and brand building features, including blogging tools. For $2.99 a month, it gives you additional features like Google Analytics. Zyro is a slightly more comprehensive suite of AI-based content generators, and it even has things like an AI business name generator, an AI blog title generator, and an AI writer.
The amazing capabilities of these platforms then beg the question: can AI replace humans? Not yet. AI is smart, but it’s still not perfect. Nonetheless, it certainly makes life a lot easier than having to do it yourself. So, if you’re looking to create long-form content at scale which will then be amplified but you lack the budget or the talent to do it yourself, then AI Writer or Zyro are pretty good options in terms of providing you with what you need in order to get going. These two platforms show the power of AI in helping people generate written content, which can be used on blogs, in newsletters, and on social media posts. If you’re generating content, use AI. It’s there to help you do more than look after your home and find music. AI is there to help you generate great and compelling content.
This article is based on a transcript from my Podcast SPEAK|pr, you can listen here.
Cover Photo from Express