Global leader in life science analytical technologies, AB SCIEX, recently appointed EASTWEST Public Relations to manage its public relations campaign in the Asia Pacific region. The engagement is for a period of one year and involves offline and online PR strategies. AB SCIEX sees tremendous potential in helping customers in APAC, particularly in China, the ASEAN sub-region and Korea, in addressing their needs in the areas of drug discovery and manufacturing, clinical research as well as solving critical issues on food and environmental safety. Commenting on the new relationship, Jim James, director, EASTWEST said: “We are delighted to help promote awareness on AB SCIEX and their capabilities in the APAC region.” “At EASTWEST, we have seen a strong demand from clients who want to leverage our regional reach and digital expertise,” added James.

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