AppLift approached EASTWEST PR to support its participation at the Global Mobile Internet Conference in Jakarta (GMIC Jakarta), build its brand presence, and reach out to its target stakeholders in Indonesia.
AppLift announced its presence in Indonesia early this year and in a short span of time the Indonesia office demonstrated outstanding results and gained well-known local client associations. With so many noteworthy developments in the company, leveraging them with the right media attention and boosting further sales leads was a missing note in the large scheme of things.
EASTWEST PR Strategy
To bring recognition to the brand and its business in Indonesia, EASTWEST PR suggested conducting a small group media briefing in Jakarta, Indonesia on the day of the event. The purpose of the media briefing was to introduce the company, highlight its plans for the market, and share insights on its current local and global client base as well as emphasize on how AppLift is supporting their businesses.
The Indonesian media prefers to cover local developments and growth stories that promise job opportunities and solid economy for the country. Considering this aspect, EASTWEST PR recommended a small group media briefing to drive AppLift’s growth message and the opportunities it brings to the Indonesian market.
On September 26, 2017, AppLift held a media briefing during GMIC Jakarta to introduce the company, showcase its products and services, and address mobile marketing opportunities that exist in Indonesia. EASTWEST PR secured attendance of eight relevant media houses for the briefing which was conducted by Jun Lim, Vice President, AppLift Korea & Southeast Asia and Romi Yandika, Senior Business Development Manager SEA, AppLift.
The eight publications that attended the briefing are as follows:
(Click on the publication to view the coverage)
To maximize AppLift’s media exposure, EASTWEST also conducted a one-on-one interview with Marketeers before the media briefing. The Interview resulted in good story coverage while highlighting the main communication objectives for AppLift.
Further, to generate more media mileage and leverage AppLift’s attendance at GMIC Jakarta, EASTWEST translated the company’s media briefing slides to Bahasa and developed a growth story for AppLift in Indonesia. This was shared with those media publications that could not attend the event to further increase visibility of the brand in the market.
Although EASTWEST PR successfully worked on all of AppLift’s requirements, one of the challenges faced was short preparation time for the media briefing. Moreover, the client did not have any new product or announcement to showcase in the market. Hence, EASTWEST studied the client’s content and advised them on interesting angles that would make information newsworthy.
The team delivered excellent results in terms of media coverage and attendance despite having a lead time of only two working days.
Result: Pro-active media outreach resulted in quality press coverage
Our team successfully obtained 19 news clippings with both print and online media in Jakarta as a result of the media briefing and proactive outreach to the media.
With the agency’s media outreach strategy, AppLift was able to successfully showcase its products and build brand presence in Indonesia amongst its target stakeholders.
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.