Executive Summary: AppLovin is a mobile marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. AppLovin’ target audience includes publisher/developers and advertisers in China EASTWEST PR (EWPR) recommends strategic stakeholders’ communications outreach plan:
- Develop a strategic communications outreach plan complement the organisation’s marketing strategy and overall business plan.
- To draw focus and attention on specific industry trends, challenges and stories that align with AppLovin’s overall outreach strategy.
- From a regional standpoint, to raise the profile of AppLovin specifically in Greater China.
- Grow revenue from Chinese advertisers, and market share with Chinese publishers.
- Gain recognition as the independent leader in the Chinese app monetization space.
- Raise AppLovin corporate profile as the independent leader in the Chinese app monetization space.
- Position AppLovin as the preferred partner to enable brand in using data to drive marketing decisions and deliver relevant content on mobile.
The Approach: To tell the AppLovin Story in China with focus on three key areas:
- Ensuring visibilityof AppLovin having the capabilities and knowledge to support its key partners and the industry in growth opportunities.
- Endorsing the change in industry trends– how AppLovin supports the change and help publishers and game developers to effectively monetize and retain their users.
Ensuring sustainability – how AppLovin plays a key role in providing support to advertisers, publishers and game developers to integrate sustainability into business strategies.
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