Eastwest PR in India was recently engaged by one of Bangalore’s leading real estate developers – The Ozone Group that has some of the finest properties in South India. Every project has well designed infrastructure such as wide internal roads, adequate car parks for residents and their visitors, large open green spaces with water features, effective security systems besides carefully chosen high quality building materials. The Group invests significantly to ensure that the projects are environment friendly through rain water harvesting, solar heating and lighting, waste management and other similar eco-friendly features. The Group is a professionally managed Organisation and is well supported by more than 300 people comprising design, architecture, finance, engineering, legal, commercial, strategy, sales & marketing and CRM & facility management departments. However, with numerous real estate players in the fray, Ozone Group saw the need to strategise communication to enhance mind share and share of voice in the media. Recognizing Eastwest PR’s strenght in strategic communication and top level media relationships, the Ozone Group and Eastwest PR got into an agreement for PR last month.
The Ozone Group currently has several projects in Bangalore and Chennai. One of the most outstanding projects that has done the city proud is Ozone Urbana, Bangalore’s largest integrated township spread over 150 acres and located in the heart of the Aerotropolis . A sprawling green cover of 1 million sq ft surrounding the township makes it a scenic heaven that extends timeless tranquility.
Equipped with world class infrastructure and state-of-the-art landscaping, Ozone Urbana is a class of its own offering its customers great value for money with a bouquet of offerings to suit every pocket with a variety of apartments and villas. That apart, the township has a best in class National Public School, a world class hospital, 2 lakh sq.ft.of clubhouse and multi-sport complex, cycling track, retail village, Star hotel and homes for the senior living community – all in one campus.
Bangalore’s emergence as the most preferred destination in the country for investment is no myth. The influx of large Indian and Multinational Corporates that have spawned the city in recent years has resulted in aggressive real estate development that has surpassed cities like Mumbai, NCR (National Capital Region), Chennai, Hyderabad and Kolkata. With its multi-cultural population, talented workforce, good social infrastructure, excellent educational institutions and business friendly climate, Bangalore has been the city of choice for companies like Huawei, Capgemini, Cargill, Continental, Daimler, Flipkart, KPMG Honeywell etc. to set up and expand their operations. This in turn has had an enormous effect on the reality sector in the city where the cumulative end user demand for residential housing in the city of Bangalore is estimated to be a staggering 4,50,000 units.
Currently, Bangalore North figures as the numero uno destination with the reputation of being the next economic centre in the city. Proximity to the Bangalore International Airport and well planned infrastructure in the North have bolstered enormous development in the area thereby leading to an increasing traction for residential and commercial establishments. Over the years, various key government departments and real estate builders have been working in tandem towards development of Bangalore North where the area has grown immensely making it the new epicenter of the real estate boom in Bangalore. The optimally-priced premium integrated township project is a goldmine that remains to be explored fully.
Impetus on Integrated Townships
The need of the hour for fast expanding cities like Bangalore are to develop integrated townships that would enable and support the growth of the city both in quantitative and qualitative terms. In this regard, integrated townships hold the key to future development of the city. These integrated townships are rather complex with lower FAR (floor area ratio), more open areas and an emphasis on creating a sustainable living ecosystem with residential and commercial spaces supported by an infrastructure backbone of power, roads, water, drainage and sewage a virtual living and breathing city .
High on the sustainability quotient, integrated townships have an inbuilt mechanism such as rain-water harvesting, use of re renewable energy sources and organic waste management, to name a few, which support preservation of the resources. Such initiatives enable structures to become self-sufficient rather than rely on the city’s infrastructure to service their needs.
Ozone Urbana – Bangalore’s ideal investment option