Case Study (China) : Raising profile through top tier media engagement for a Healthcare Company

Situation Analysis:

Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; X-ray imaging systems for non-destructive testing; and advanced materials for the precision films and electronics markets—all backed by a global service and support network. For more information about the company’s broad portfolio of products, solutions and services, please visit www.carestream.com. 

 

The Approach:

CARESTREAM is a trademark of Carestream Health. Carestream had engaged our China Team  to support their PR needs in China market  to raising profile and getting noticed through engaging top tier media,  Weibo management, news monitoring and analyse for client, competitor as well as industry news. 




 

Results Achieved:


 


 


 

Newspaper coverage :


 

Social Media (Weibo) management :


 


 

 

 

 

 

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