SINGAPORE, 13 OCTOBER 2015 — EASTWEST Public Relations, a leading independent public relations network in the Asia Pacific, recently appointed Caroline Fernandes as Senior Associate in its Singapore office. In her new role, Caroline will be in charge of providing strategy to EASTWEST PR’s regional clients in Singapore. She will also have a role in… Continue reading EASTWEST Public Relations appoints Caroline Fernandes as Senior Associate
It’s the time of the year for company retreats and conferences and annual parties. Public relations includes internal communication as a key element of a PR strategy. In this post, Linda Lee from the improv’ company Acewood gives us the reasons to, or not to hold a retreat. 9 REASONS TO HOLD A RETREAT… Continue reading Team retreats: TO HOLD OR NOT TO HOLD
On February 29 through March 1 2012 there was a workshop presented by Verne Harnish in Beijing called Mastering The Rockefeller Habits organized in part by EO Beijing, Agenda Magazine and EASTWEST Public Relations. This workshop wasn’t like most and that is because of the speaker: Verne Harnish, founding member of the Entrepreneur’s Organization over 20 years ago came… Continue reading Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop
Many have tried to measure the impact of social media content on search engines rankings. Some have even believed that tweets would be enough to build a solid page rank. Although social media content like tweets, Google+ updates adds weight to a web page, we need to keep in mind that modern search engines take… Continue reading Social media doesn’t replace traditional SEO. It helps it.
Why the American PR agency model doesn’t work in China I have noticed over the past 12 months a couple of trends which appear to be gathering pace, and an article by WPP CEO Shelly Lazarus in Ad Age prompted my thinking about why the American PR agency model doesn’t work in China. It is… Continue reading Why the American PR agency model doesn’t work in China
Due to business growth, EASTWEST PR is currently recruiting 3 staffs for its office in Beijing. Join our team of PR and online marketing professionals. We are looking for local staff fluent in English and Chinese. Check out our current openings!
2010 has been the year for online videos with businesses around the world adopting this new concept, and embracing the efficiency of video promotion. In 2009, there were already 33.2 billion views of videos made for the internet. In 2010, EASTWEST PR has produced, edited and published more than 20 online videos on both Western… Continue reading 2010, what a wonderful year!
Online marketing Executive (Beijing) Updated: October 27 th 2010 Job description: The overall role of the Digital Marketing Executive is to assist the team deliver all aspects of digital marketing ranging such as: Social media monitoring Blogging Search engine ranking analysis Emailing Website updates Setup and analysis of PPC campaigns on Baidu and Google Etc.… Continue reading Wanted: online marketing specialist | Beijing
Why is PR in China as costly as California? We hired a new person in Beijing today. Every time I hire someone new it raises the question of why it is as expensive to hire a graduate from Beijing as one from California. This is both confusing to clients who perceive China as a ‘low… Continue reading PR in China as Costly as California
OriginsT’was the year 1999. The World was in utter chaos. The new millennium was just looming round the corner, and people were in panic, frantic about the mysteries of the unknown future – “Y2K”. While the superstitious turned to Nostradamus and his prophecies of Doomsday, techies were dealing with an apocalypse of their own –… Continue reading IPv6: The Second Coming of the Digital Apocalypse?