A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.  There are times when the media won’t be interested in your story. There are also instances when Newswires (which are professional services that send out press releases) won’t want to send out yours.  What can you do once that happens? In a recent… Continue reading A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

16,100 people crammed into a small meeting room to listen to Mavenir on 5G

In Singapore during the 5G Conference held 10-12 September , Mavenir engaged EASTWEST PR to capitalise on the presence of 3 senior executives who would fly in from Texas and Australia. Through a media round table, and an analyst workshop, we secured 10 pieces of coverage for Mavenir, with an viewership of 16,100 within 14… Continue reading 16,100 people crammed into a small meeting room to listen to Mavenir on 5G

Enstoa Named to Inc. 5000 List for Eighth Year

Enstoa, Inc., the only company that focuses exclusively on accelerated digital transformation for the built environment, today announced it was named by Inc. magazine as one of the nation’s fastest-growing private companies on their annual Inc. 5000 list. This marks the eighth year Enstoa has been recognized with the prestigious honor. Enstoa ranked  3867 on Inc.… Continue reading Enstoa Named to Inc. 5000 List for Eighth Year

10 Outstanding Business Leaders Are Honoured For The Asia Pacific Entrepreneurship Awards 2018 Singapore

  Singapore, 27 August 2018 – Enterprise Asia, the leading non-governmental organisation for entrepreneurship in Asia, announced 10 winners of The Asia Pacific Entrepreneurship Awards (APEA) 2018 Singapore at Marina Bay Sands Expo & Convention Center, including Amy Quek, Chief Executive Officer of Global Beauty International Pte Ltd and Wendy Huang, Chief Executive Officer of… Continue reading 10 Outstanding Business Leaders Are Honoured For The Asia Pacific Entrepreneurship Awards 2018 Singapore

SINOPEC ENGINEERING GROUP ENGAGES ENSTOA IN CHINA TO BUILD A WORLD CLASS BRAND

Sinopec Engineering Group Engages Enstoa in China to Build a World Class Brand International Project Management Manual to create a total quality standard for delivering petrochemical and construction projects along the Belt and Road Initiative. Beijing, China (21.08.2018)  Enstoa, Inc, the only global professional services firm that specializes in capital projects improvement, today announced its… Continue reading SINOPEC ENGINEERING GROUP ENGAGES ENSTOA IN CHINA TO BUILD A WORLD CLASS BRAND

How the EU’s GDPR will affect Asian Companies

GDPR The General Data Protection Regulation (GDPR) comes into force on the 25th May 2018. Organisations need to take steps now to ensure they are capturing, integrating, certifying monitoring and protecting their data to ensure GDPR compliance. Businesses in Singapore will be the most affected in Southeast Asia. Singapore is the EU’s largest commercial partner… Continue reading How the EU’s GDPR will affect Asian Companies

EASTWEST PR Appointed as PR Partner for the Asia Pacific Entrepreneurship Awards 2017 Singapore

The recipients of the Asia Pacific Entrepreneurship Award posing with Enterprise Asia's chairman Dr Fong Chan Onn and president, William Ng. The APEA is the region's most important award for entrepreneurship, and is awarded in 14 markets across Asia and the Pacific each year. (PRNewsfoto/Enterprise Asia)

The prestigious Asia Pacific Entrepreneurship Awards is a world-class Award recognizing and honouring business leaders and outstanding performance and tenacity in developing successful businesses within the region. EASTWEST Public Relations, today announced it has partnered with Enterprise Asia as the PR Partner for the Asia Pacific Entrepreneurship Awards (APEA) 2017 Singapore Chapter; the prestigious flagship… Continue reading EASTWEST PR Appointed as PR Partner for the Asia Pacific Entrepreneurship Awards 2017 Singapore

Key Highlights – Mar ’17

Sina Gaming featured an article by Yujia Zhu, senior business development manager at AppLovin about app monetization and specifically, three basic concepts every publisher should understand. Translation: If you are a developer or publisher that has just started using mobile ad traffic, it is confusing to the industry, or if you are feeling helpless about the… Continue reading Key Highlights – Mar ’17

Additive Manufacturing – What the Mind can Conceive, The Printer can Achieve

Additive Manufacturing

Additive manufacturing and 3D printing are usually mentioned together in the same breath. It’s only in its infancy, but it’s already disrupting a range of industries and the benefits are only limited by our own imagination.  From as early as 2014, Lockheed Martin and Honeywell were already incorporating additively manufactured components into their designs. In… Continue reading Additive Manufacturing – What the Mind can Conceive, The Printer can Achieve

The Future of Leadership Training

The HBR  October 2016 article “Why Leadership Training Fails” by Beer, Finnstrom and Scrhrader poses a radical rethink on training. Organisations spent US$356 billion globally on training in 2015 with questionable returns.  The implications are uncomfortable – both for leaders and training professionals. In a nutshell, training does not stick. People revert to what they have… Continue reading The Future of Leadership Training