Is Linkedin the key media in Asia Pacific that your public relations campaign is missing?

Is your company making the most of Linkedin for business marketing in Asia?With traditional and business media in retreat, a massive opportunity often overlooked by businesses is Linkedin. It’s treated as if it is the grey suit version of Facebook, but of course it really isn’t especially when taking into account groups and slideshare. Linkedin… Continue reading Is Linkedin the key media in Asia Pacific that your public relations campaign is missing?

How to Harness the Power of Influencers Beyond Traditional PR

From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up everywhere—and as the number of influencers with their own blogs and social platforms has increased, the rulebook has been thrown… Continue reading How to Harness the Power of Influencers Beyond Traditional PR

New year, New me

Business planning concept. Paper sheet with goals list template in hand, coffee, notebook, laptop, smartphone, pen on wooden table top view. Office workplace in flat style. Vector illustration

A new year is upon us again and that means it’s time for yet another round of #NewYearResolutions to be made. A little bit of background, according to History.com, the ancient Babylonians are said to have been the first people to make New Year’s resolutions, some 4,000 years ago. During their New Year celebrations, they… Continue reading New year, New me

Published
Categorized as Blogs

What PR Practitioners can learn from Pokemon Go

Figure 1: Image Retrieved from – http://www.pokemongo.com/ If you ask Singaporeans to name something that united the nation, before the launch of Pokemon Go, most people would probably tell you that the recent passing of our late Minister Mentor united the nation and brought back a glimpse of the “kampung” spirit of old. Pokemon Go… Continue reading What PR Practitioners can learn from Pokemon Go

Published
Categorized as Blogs

Who Knows Who You Are When Your Email Is One Of 205 Billion Being Sent Today?

I run a very small business and have, as of this morning, 8539 emails in my inbox, and a good many of these are important but an amazing number of the authors of these emails didn’t think that it was important enough to warrant including their contact details in the bottom of their message to… Continue reading Who Knows Who You Are When Your Email Is One Of 205 Billion Being Sent Today?

Published
Categorized as Blogs

How Emotional Quotient Affects Your Work in Public Relations

Figure 1 – Image taken from: https://thumbs.dreamstime.com/z/emotional-quotient-eq-background-concept-wordcloud-illustration-57556585.jpg IQ or EQ: IQ alone is not enough to gauge how well you will do in your life and career. EQ plays an important part also. Psychologists generally agree that among the ingredients for success, IQ counts for roughly 10-25% while the rest depends on everything else, including… Continue reading How Emotional Quotient Affects Your Work in Public Relations

Published
Categorized as Blogs

Men are from Mars, women are from Venus: How Gender Influences Practice

(Disclaimer: This blog post is an opinion piece and the contents within are based from personal experience and a personal point of view. Please take it with a pinch of salt.) My inspiration for this blog post came about when I noticed how the genders deal with the work on hand, and thus an idea… Continue reading Men are from Mars, women are from Venus: How Gender Influences Practice

Published
Categorized as Blogs