Case Study: New Product Announcement in China and Japan

The Brief PR launch via simultaneous press release distribution in Japan and China. Tenjin has partnered with GameAnalytic to offer Growth FullStack, the first of a collaborative set of developer tools for iOS15 marketing. They wanted to announce the availability of this product update globally which include China and Japan. Tenjin wanted to leverage this… Continue reading Case Study: New Product Announcement in China and Japan

Case Study :Introduce product update for US based security company to Japan and China.

Introduce product update for US-based security company to Japan and China. Situation  Analysis International security software company wanted to announce the availability of a product update in China and Japan. The challenge to overcome was that this was just a software update, not a new product launch. The company had also not engaged the media… Continue reading Case Study :Introduce product update for US based security company to Japan and China.

Case Study – Introduce Open Ran private networks to media in ASEAN

#GetNoticed – How 5G Private Network will transform Asia? Situation Analysis US-based Telcom Mavenir sought an agency in SE Asia to reach out to regional media with one point of contact. The was aim to introduce Mavenir and 5G technology. This was achieved through a focused and strategic communications outreach programme, targeting key stakeholders, in… Continue reading Case Study – Introduce Open Ran private networks to media in ASEAN

Case Study : How to help client #GetNoticed for their partnership Announcement

‌Situation Analysis: Rosti Group was founded in 1944 with headquarters in Malmö, Sweden, the Group has 3,200 existing employees across 8 facilities in Europe and Asia and specialises in plastic moulding and outsourcing. Rosti is owned by the family-controlled investment company Nordstjernan. Please visit: http://www.rosti.com Situated in Suzhou in the Jiangsu Province, Rosti China provides… Continue reading Case Study : How to help client #GetNoticed for their partnership Announcement

A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.  There are times when the media won’t be interested in your story. There are also instances when Newswires (which are professional services that send out press releases) won’t want to send out yours.  What can you do once that happens? In a recent… Continue reading A PR case study: How EASTWEST PR hatched an animal welfare story that the media didn’t want to publish

Case Study: What happens when Newswires cant help you to distribute your Press Release?

Case Study Sometimes an announcement is too sensitive for the mainstream news distribution services to be willing to issue the press release to the media. So what can an organization do to overcome this form of censorship? This study addresses a case relating to animal welfare, a large HK listed retail conglomerate and a recognized… Continue reading Case Study: What happens when Newswires cant help you to distribute your Press Release?

Case Study: Global Water Awards returns for 3rd cycle to invite young innovators from around the world

Situation Analysis: UAE Water Aid Foundation (Suqia UAE), established in 2015, the UAE Water Aid Foundation (Suqia UAE), an entity under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives foundation, is a non-profit organisation that provides humanitarian aid around the world and helps communities that suffer from water scarcity by providing them… Continue reading Case Study: Global Water Awards returns for 3rd cycle to invite young innovators from around the world

Case Study (China) : PR Support to CMST for October 2020/中储智运 10月 公关传播报告

Situation Analysis 背景: 中储南京智慧物流科技有限公司(以下简称“中储智运”)是一家由国务院国资委监管的中央企业中国诚通控股集团有限公司旗下中储发展股份有限公司(股票代码:600787)控股的智慧物流科技公司。公司现为网络货运平台企业,交通运输部第三批多式联运示范工程,商务部全国供应链创新与应用试点企业,国家发展改革委、工业和信息化部、中央网信办“共享经济典型平台”,江苏省发改委智慧物流降本增效综合改革网络货运平台示范试点企业。中储智运是一家提供数字基础设施及服务和数字物流解决方案的科技企业,通过物流运力交易共享平台帮助物流需求方、供给方及其他企业进行物流运力自由交易,并通过网络货运平台对物流进行高效运作和管理。在此基础上,利用区块链技术,构建聚合供应链上下游企业物流、商品交易、支付结算、风险管理等各类数据元的第三方数字化供应链公共平台。同时,公司还为大型客户提供集软件、硬件、算法、区块链多种技术集成的数字物流解决方案,从物流方案设计、部署到实施,全方位提升客户的物流管理能力及物流信息化水平,为客户创造价值。公司围绕“物流运力交易共享平台”与“网络货运平台”两个核心平台开展关联性生态多元化建设,构建物流及供应链、物流金融、物流新消费、物流大数据四大业务板块构成的“数字物流、供应链生态圈”。 CMST Nanjing Intelligent Logistics Technology Co., Ltd   is a company of intelligent logistics e-commerce platform. The company is committed to building a logistics and supply chain e-commerce ecosystem that serves customers and continuously creates extraordinary value and customer experience for customers. It mainly includes two parts: intelligent logistics analysis technology and… Continue reading Case Study (China) : PR Support to CMST for October 2020/中储智运 10月 公关传播报告

Case Study (China) : Raising profile through top tier media engagement for a Healthcare Company

Situation Analysis: Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; X-ray imaging systems for non-destructive testing; and advanced materials for the precision films and electronics markets—all backed by a global service and support network. For more information about the company’s broad portfolio of products, solutions and services, please visit… Continue reading Case Study (China) : Raising profile through top tier media engagement for a Healthcare Company

案例分析 : 易思闻思公共关系如何协助英国女王大学推广和报道他们是第一家启动专机接送服务的大学

英国女王大学(Queen’s University Belfast 全名:英国贝尔法斯特女王大学)   简介 英国女王大学毕业生前景跻身世界排名前140位(2020年 QS全球高校毕业生就业力排名)。目前拥有来自85个国家的2600多名国际学生,国际化程度世界排名第22位(2020年《泰晤士报高等教育》世界大学排名)。 此外,英国女王大学96%的本科生和94.1%的研究生在毕业6个月后实现就业或继续深造。(2016/17年高等教育统计署大学毕业生去向调查)。 贝尔法斯特市还被评为英国十大数字化就业城市之一(2019年美国网络招聘网站Monster的“数字城市”排名)。 了解英国女王大学如何助力学生提升就业能力。 英国女王大学的科研强度排名全英第八位(2014年科研卓越框架/《泰晤士高等教育》)。国际科研合作排名世界第九位(2014年科研卓越框架REF)。作为罗素大学集团的成员之一,英国女王大学是公认的英国24所领先的科研密集型大学之一。英国女王大学的研究人员致力于应对国际挑战,解决健康、食品、冲突和科技等方面的社会问题。学校提供世界一流的研究设施,让科究人员开展研究工作,大展宏图。    战略 易思闻思公共关系已经和英国女王大学已经拥有超过5年的合作关系,自今年六月份,我们协助英国女王大学发布了一篇新闻稿和报道英国贝尔法斯特女王大学(Queen’s University Belfast,以下简称女王大学)宣布,将于九月安排从北京直飞北爱尔兰贝尔法斯特的专机,帮助留学生赴英。大学工作人员将全程随机陪同,确保学生的旅途安全顺利,这报道获取了60 家媒体的报道,同时也赢取了中央广播电视总台(欧洲总站)和欧洲时报的兴趣,我们也协助了这两家媒体采访了英国女王大学(Queen’s Belfast University)校长伊恩·格里尔(Professor Ian Greer)教授。     中央广播电视总台(欧洲总站)CGTN 的访谈   欧洲时报网的报道   欧洲时报的报道   英伦圈——英国还开学吗?这11所高校接通了我们的电话 _ 英伦圈独家    成果 翻译并发布新闻稿,新闻稿发布题目:“ 英国女王大学包机接中国学生入学!”, 获取了60家的媒体报道,其中包括中新网,网易,中国网,搜狐,新浪网,凤凰网,中华网等等顶尖媒体的报道。 而当英国女王大学(Queen’s University Belfast 全名:英国贝尔法斯特女王大学)安排的首架赴英留学包机于9月19日顺利抵达北爱尔兰贝尔法斯特国际机场后,我们也再次发布了题目为“英国女王大学:首架承载中国留学生的包机安全抵达英国“, 此次发布荣获中国网,搜狐,腾讯网,知乎,千龙网,新浪网,MBA中国等等67家顶尖媒体的报道。     新闻稿发布的成绩:“ 英国女王大学包机接中国学生入学! 新闻稿发布的成绩:英国女王大学:首架承载中国留学生的包机安全抵达英国                Get… Continue reading 案例分析 : 易思闻思公共关系如何协助英国女王大学推广和报道他们是第一家启动专机接送服务的大学