Case Study : ILCoin Blockchain Project (Quantum Resistance Technology)

Situation Analysis: ILCoin is Redefining Blockchain Technology with a Different, More Calculated Approach. The ILCoin blockchain is a revolutionary on-chain data storage system; developed not only to provide a strong foundation for the ILCoin cryptocurrency, but also to open up a wide range of possibilities for exceptionally safe yet transparent data storage, establishment of various smart… Continue reading Case Study : ILCoin Blockchain Project (Quantum Resistance Technology)

Protean Electric in wheel motor seen by 61.4m viewers at launch in China

Protean appointed EASTWEST PR to manage the media relations launch of the Protean 360. We worked with the PFPR, the UK appointed agency of Protean, and as a team we generated over 143 pieces of coverage for the prototype in wheel motor including CEO one to one interviews on major automotive news channels. The role… Continue reading Protean Electric in wheel motor seen by 61.4m viewers at launch in China

AI is Serving the Ideal Herbal Tea to Hong Kong Consumers and Providing a Tonic for Retailers

Specialty herbal tea pioneer Hung Fook Tong is harnessing AI to boost salesby predicting the perfect beverage for each individual customer. According to the latest figures from the Census and Statistics Department (C&SD), retail sales in Hong Kong are up. But, although the first half of this year showed a healthy 13.4 percent increase over… Continue reading AI is Serving the Ideal Herbal Tea to Hong Kong Consumers and Providing a Tonic for Retailers

CommScope awareness raised in Asia with public relations.

CommScope is a leading network infrastructure provider based in the U.S. As the company has a practice of taking content from the HQ for all regional PR activities, little local content creation can be done. In addition, as most of the global contents are very dry and technical, it only appeal to trade publications. Nonetheless,… Continue reading CommScope awareness raised in Asia with public relations.

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CEO of Tech Data, Rich Hume, Featured in CNBC and Channel Asia in Singapore.

Situation Analysis: Tech Data, a multinational IT distribution company, is laying the groundwork for its company and channel partners to meet demand for next generation technologies. A big part of this strategy was bolstered by Tech Data’s $2.6 billion acquisition of Avnet’s Technology Solutions (TS) business in Feb 2017. A key advantage of the acquisition… Continue reading CEO of Tech Data, Rich Hume, Featured in CNBC and Channel Asia in Singapore.

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EASTWEST PR Witness Enstoa’s Further Expand Presence in China

Intro- Enstoa Inc, a New York-based services firm that specializes in capital projects improvement, has vowed to further expand its presence in China, helping domestic companies seeking more opportunities on the international stage. Founded in 2007, Enstoa is the only global professional services firm that specializes in capital projects improvement, providing innovative products and services to… Continue reading EASTWEST PR Witness Enstoa’s Further Expand Presence in China

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EASTWEST PR secures speaking opportunity for SCIEX in Thailand’s Asia Beverage Conference

Building thought leadership in APAC Situation Analysis: SCIEX is a leading life science organization that enables scientists and laboratory analysts to find answers to complex analytical challenges. Headquartered in Framingham, Massachusetts, The company’s global leadership and world-class service and support in capillary electrophoresis and liquid chromatography-mass spectrometry have made it a trusted partner to the… Continue reading EASTWEST PR secures speaking opportunity for SCIEX in Thailand’s Asia Beverage Conference

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EASTWEST PR Witness Next Generation of Chinese Pharmaceutical Leaders Graduate

Intro: Established in 2014, the Joint College is a partnership between Queen’s University Belfast, a global top 200 university and the China Medical University, one of the foremost medical universities in China.  It provides students with an internationally recognised education which supports future careers in the growing pharmaceutical and healthcare sector in China. The inaugural… Continue reading EASTWEST PR Witness Next Generation of Chinese Pharmaceutical Leaders Graduate

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Raising awareness of new showroom – Yamaha

Situation Analysis:Yamaha, which is a well-known brand of musical instruments, was launching its first ASEAN lifestyle concept showroom in Singapore for its audio systems. However, the brand awareness of Yamaha’s AV products is relatively low compared its music instruments as consumers will think of musical instruments when thinking of Yamaha, and may not even aware… Continue reading Raising awareness of new showroom – Yamaha

Building awareness of new Blockchain conference

Situation Analysis:LivesOne is a new project developed by the founder of Maxthon Web Browser and kicked off its first series of Blockchain conference in Singapore this year. Since this is the first time the organizer launched this conference, the event was relatively unknown in Singapore. This challenge was compounded by the fact that the client… Continue reading Building awareness of new Blockchain conference