CHEERS Wines Opens New Beijing TopWin Wine Bar Concept Store

Briefing CHEERS Wines, a Swiss-owned wine retail company established in Beijing, has opened its first shopping mall wine bar concept store in Sanlitun TopWin center. EASTWEST PR was appointed by CHEERS Wines to help spread this news to its targeted consumers as well as its potential franchisees. The key message of this announcement is to… Continue reading CHEERS Wines Opens New Beijing TopWin Wine Bar Concept Store

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Multimedia release boosts online finance trading platform visibility

The Brief xCFD, the next generation online broker providing easier, faster, better and smarter online trading platform became the first forex-cfd broker accepting bitcoin on January 27 2014, aiming to provide better financial service for investors around the world. As the appointed PR agency of xCFD Limited, EASTWEST PR designed and issued one multimedia press… Continue reading Multimedia release boosts online finance trading platform visibility

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Case Study : ECA International

Background  ECA International is the world’s largest membership organisation for international human resources. The Company serves a global network of some 4,000 HR professionals working in around 1,500 multinational companies and 17 governments in over 35 countries. Objective EASTWEST was given the task of raising ECA International’s current position as the world’s largest membership organization… Continue reading Case Study : ECA International

Case Study – Symbol Technologies

The Brief  Position Symbol Technologies as a leader in enterprise mobility with customers and partners in Singapore and the Asia Pacific region over the next 12 months, using media and analysts as the primary communications vehicles Timeline: April 2004 – March 2005 PR Strategy Create awareness amongst media and analysts about Symbol’s products and solutions… Continue reading Case Study – Symbol Technologies