WECHAT, LESSONS FOR GLOBAL MARKETERS

How can you use digital platforms in China? The lessons learned from brands in China on WeChat offer important clues to Global marketers on how conversational, social marketing will evolve on familiar channels like Facebook Messenger, WhatsApp, and Apple’s iMessage.     Check out this report which offers important clues to the future of global marketing.… Continue reading WECHAT, LESSONS FOR GLOBAL MARKETERS

The basics of getting noticed

One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes of big advertising agencies have invaded television, public transportation, billboards, banners, events, and even YouTube videos with their hard-sell tactics. And in adapting to all this noise, we’ve been conditioned to react in the one… Continue reading The basics of getting noticed

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Categorized as Digital PR

Big data: Transforming the public relations landscape

Defining Big Data The Big Data phenomenon is rapidly gaining traction on a global level, especially with technology now enabling the storage and analysis of humongous volumes of data, both structured and unstructured. Here we are talking about extremely valuable business intelligence and millions of pictures and materials shared across the internet that, when organized… Continue reading Big data: Transforming the public relations landscape

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Categorized as Digital PR

YouTube personalities: Quickly bringing you closer to the market

YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to what could possibly be the world’s largest stash of user-generated content, there’s something for everyone in YouTube: cooking channels, game reviews, chess strategies, and even do-it-yourself troubleshooting instructions. The truth is, there are many categories… Continue reading YouTube personalities: Quickly bringing you closer to the market

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Categorized as Digital PR

Why aren’t more people reading?

I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy, satirical denouncements of capitalism by John Ralston Saul, and Tom Sawyer. My current book, the heavily Right-wing literature that is Thomas Hobbes’ Leviathan, will take quite some time, but it will be well worth it.… Continue reading Why aren’t more people reading?

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Categorized as Digital PR

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

China mobile app WeChat breaks into US market

In a previous post, we introduced Wechat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the all-in-one mobile communicator from Tencent that seem to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing, and contact information exchange, etc. "WeChat registered… Continue reading China mobile app WeChat breaks into US market

Unlocking Business Through Socialized New Media

While people are preparing for an immiment and final conclusion of the world we are living in, social media is getting to the most flourishing time since its birth. Here let’s take a quick look at how it is impacting modern business. In China, new media has become the most powerful media with the fastest… Continue reading Unlocking Business Through Socialized New Media

How the Internet Really Works, Secrets and Tricks…

Here is an interesting article about how the Internet really works. Understanding the mechanic of Internet is, I believe, the first step in building a robust online marketing strategy. Enjoy the reading. The Internet is amazing. It allows us to communicate instantly, search for and find information on nearly anything, stay abreast of current events… Continue reading How the Internet Really Works, Secrets and Tricks…