Category Archives: Digital PR

How to Harness the Power of Influencers Beyond Traditional PR

From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no…
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Mavenir announces 5G Core Network and Cloud RAN solutions at 5G Asia

Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage…
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Iceberg Interactive launches its latest game – Oriental Empires

Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers…
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Optalysys showcases latest prototype for genomic searching at ICG-12 in China

EASTWEST PR worked with Optalysys for its PR requirements at the    12thInternational Conference of Genomics (ICG-12) that was held…
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APPLift benchmarks mobile marketing strategy at GMIC in Indonesia

AppLift approached EASTWEST PR to support its participation at the Global Mobile Internet Conference in Jakarta (GMIC Jakarta), build its…
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Jennifer White joins Avnet as Human Resources Director for Australia and New Zealand

  15 June, 2016 – SYDNEY – Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has named…
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The basics of getting noticed

One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes…
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Big data: Transforming the public relations landscape

Defining Big Data The Big Data phenomenon is rapidly gaining traction on a global level, especially with technology now enabling…
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YouTube personalities: Quickly bringing you closer to the market

YouTube is everywhere. It has reached a point where it is consumed more often than food. As a repository to…
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Why aren’t more people reading?

I like to read. I believe my literary tastes are diverse enough, I’ve read non-fiction military stories by Tom Clancy,…
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