One person, it could be you, can make 1,729 impressions in a month just by sending emails everyday

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast If you’re not using auto signatures, you’re missing out on quite a good opportunity to get more coverage and more followers. One platform that can help you with this is Newoldstamp, which easily allows you to create templates in their dashboard and then just… Continue reading One person, it could be you, can make 1,729 impressions in a month just by sending emails everyday

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Categorized as General PR

John Lee Dumas is the Entrepreneur on Fire who has found the common path to uncommon success for entrepreneurs, he is sharing the first 3 steps for free

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast If you don’t know John Lee Dumas, he is the founder and host of the award-winning podcast Entrepreneurs on Fire. He has over a million monthly listeners and seven figures of annual revenue, which he very generously and transparently shares. He also has… Continue reading John Lee Dumas is the Entrepreneur on Fire who has found the common path to uncommon success for entrepreneurs, he is sharing the first 3 steps for free

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Children shed light for Dr Shelley James on the need for simple, new, and context-sensitive content about health and wellbeing during lockdown

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast How often have you been creating content that you are convinced is brilliant yet found that it fell on deaf ears? On a panel with a group of 11-, 12-, and 13-year-olds who reviewed these 30-second edumercials or educational infomercials created with Dr. Shelley… Continue reading Children shed light for Dr Shelley James on the need for simple, new, and context-sensitive content about health and wellbeing during lockdown

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Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Looking at things from a PR point of view, there are many lessons to be learned from how Donald Trump has built his brand. One could also argue that he’s also done a great job in destroying his brand, but that’s another matter to… Continue reading Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere

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3 key features to look for on any virtual event platform and the 5 strategy boards every company should consider to fully engage attendees

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Having organised over 2,000 hours of successful events, Sonali Nair is a certified media professional who is the perfect person to talk about digital events strategy, as that’s what she does for tech company Opentext.  For small and medium businesses, when it comes to… Continue reading 3 key features to look for on any virtual event platform and the 5 strategy boards every company should consider to fully engage attendees

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Here’s why you shouldn’t ignore the picture superiority effect as you homeschool your kids

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast When it comes to homeschooling, it’s not just the kids who are stressed; it’s the parents as well, since they have to relay and enforce whatever the teachers say. These days, teachers, companies, politicians, and everyone else shares information, especially online, yet everyone is… Continue reading Here’s why you shouldn’t ignore the picture superiority effect as you homeschool your kids

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If you want to be heard, then answer the questions people are asking using these topic-finding tools

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast In this day and age of AI, it’s increasingly possible to create all manner of content, text, pictures, video, music even, using technology. As a result, smaller companies, even one-person companies can create an inordinate amount of content and amplify that, but one of… Continue reading If you want to be heard, then answer the questions people are asking using these topic-finding tools

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To make short and cost effective video for children about how light impacts them, we turned to this AI platform

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast These days, it can be quite expensive to commission an agency to do work for you, especially when it comes to content creation. Even simple explainer videos can set you back as much as $1,500 to $60,000. Luckily, there are platforms like Lumen5 that… Continue reading To make short and cost effective video for children about how light impacts them, we turned to this AI platform

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Get your customers to leave reviews on Tripadvisor and watch your business boom

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Word of mouth marketing is so important. It highlights the power of “reputation management,” how those involved in it and the reputation economy have been impacted by the gathering of social voices, and how businesses now can stand or fall based not on the… Continue reading Get your customers to leave reviews on Tripadvisor and watch your business boom

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It’s possible to make a video now faster than the time it takes to watch one. Here’s how.

By Jim James, Founder EASTWEST PR and Host of the SPEAK|pr Podcast Videos are the hero content when it comes to social media. As mentioned in SPEAK|pr, this is all about the picture superiority effect and how the brain will operate with dual coding, a theory explained by Allan Paivio. The idea is basically that the… Continue reading It’s possible to make a video now faster than the time it takes to watch one. Here’s how.

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