Five metrics you should be monitoring to improve your marketing success

Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off and which campaigns are doing the best? The next question is usually what should you measure? In today’s world, the amount of data you collect is staggering and can be daunting to say the least.… Continue reading Five metrics you should be monitoring to improve your marketing success

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The Power of Storytelling

The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to put ideas into the world today." – Robert McAfee Brown Storytelling is part art and science. It is tackled in many domains, from movie making, fiction writing to branding. In the corporate world, storytelling is… Continue reading The Power of Storytelling

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The New Age of PR in China – Integrated, Fast, Proactive

  The New Age of PR in China  A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising and booming of social media in China has developed far beyond everyone’s expectations, which also… Continue reading The New Age of PR in China – Integrated, Fast, Proactive

Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on "Reputational Campaigns in China" given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Hosting A Web Seminar: Best Practices And Tips

Hosting Webinars: Effective Communication Tools With the growing trend of telecommuting via social media networks, more companies are also seeking for more effective ways in communicating with one another. In my previous post, I discussed about hosting a virtual event,that is currently known as one of the most cost-effective marketing strategy for companies.  Today, let’s… Continue reading Hosting A Web Seminar: Best Practices And Tips