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Disruptive China

Innovation in China is constantly evolving to be at the forefront of technology that changes the way people live their lives. It has risen as a tech giant to be reckoned with and is looking beyond their borders for a…

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The Power of Storytelling

The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to put ideas into the world today." - Robert McAfee Brown Storytelling is part art and science. It is tackled in…

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The basics of getting noticed

One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes of big advertising agencies have invaded television, public transportation, billboards, banners, events, and even YouTube videos with their hard-sell tactics.…

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