Blockchain has been around for some time now and may seem like an intimidating concept to comprehend. On the contrary, blockchain is an easy concept to comprehend and offers many opportunities to improve our lives. Blockchain technology has been touted…
From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up everywhere—and as the number of…
The HBR October 2016 article “Why Leadership Training Fails” by Beer, Finnstrom and Scrhrader poses a radical rethink on training. Organisations spent US$356 billion globally on training in 2015 with questionable returns. The implications are uncomfortable – both for leaders and training…
Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off and which campaigns are doing the best? The next question is usually what should you measure? In today’s world, the…
Innovation in China is constantly evolving to be at the forefront of technology that changes the way people live their lives. It has risen as a tech giant to be reckoned with and is looking beyond their borders for a…
The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to put ideas into the world today." - Robert McAfee Brown Storytelling is part art and science. It is tackled in…
- Highlights from 2015 GlobalCom Annual Conference The 2015 GlobalCom PR Network Conference held in Istanbul Turkey from June 4-5 2015 marked another success of the network’s 9 years’ history. This year’s event was special and more successful than ever as…
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising…
One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes of big advertising agencies have invaded television, public transportation, billboards, banners, events, and even YouTube videos with their hard-sell tactics.…
India has seen a surge in social media users over the last couple of years and the number is growing by the day. Almost everyone is hooked on to Facebook with the number of users climbing to 100 million users…
