Category Archives: Insights
December 12, 2017
From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no…
April 25, 2017
The HBR October 2016 article “Why Leadership Training Fails” by Beer, Finnstrom and Scrhrader poses a radical rethink on training. Organisations spent…
March 1, 2017
Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off…
February 2, 2017
Innovation in China is constantly evolving to be at the forefront of technology that changes the way people live their…
December 29, 2016
The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ "Storytelling is the most powerful way to…
July 23, 2015
- Highlights from 2015 GlobalCom Annual Conference The 2015 GlobalCom PR Network Conference held in Istanbul Turkey from June 4-5 2015…
July 20, 2015
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still…
July 13, 2015
One of the more unfortunate by-products of modern media landscapes is the emergence of clutter. The unrelenting and “won’t-take-no-for-an-answer” attitudes…
March 25, 2015
India has seen a surge in social media users over the last couple of years and the number is growing…
March 25, 2015
EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned…
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