Case Study Sometimes an announcement is too sensitive for the mainstream news distribution services to be willing to issue the press release to the media. So what can an organization do to overcome this form of censorship? This study addresses a case relating to animal welfare, a large HK listed retail conglomerate and a recognized… Continue reading Case Study: What happens when Newswires cant help you to distribute your Press Release?
How a chemicals company can promote themselves in China As a proactive agency we are sharing potential public relations plans with you so that its possible to have a better idea of the work we can do, but also because it may well save you a lot of time and effort in building a plan.… Continue reading PR Plan for Chemicals Company in China 2020
Your marketing success depends on testing and monitoring. How else will you know if all your efforts are paying off and which campaigns are doing the best? The next question is usually what should you measure? In today’s world, the amount of data you collect is staggering and can be daunting to say the least.… Continue reading Five metrics you should be monitoring to improve your marketing success
The Power of Storytelling By Suzanne Yap-Sprenkeler, Regional Managing Director, EASTWEST PR _______________________________________________________________________________________________________________ “Storytelling is the most powerful way to put ideas into the world today.” – Robert McAfee Brown Storytelling is part art and science. It is tackled in many domains, from movie making, fiction writing to branding. In the corporate world, storytelling is… Continue reading The Power of Storytelling
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising and booming of social media in China has developed far beyond everyone’s expectations, which also… Continue reading The New Age of PR in China – Integrated, Fast, Proactive
India has seen a surge in social media users over the last couple of years and the number is growing by the day. Almost everyone is hooked on to Facebook with the number of users climbing to 100 million users where around 80% access FB via their mobiles. The total number of Twitter users in India… Continue reading Social media in India gets a fillip
EASTWEST PR client, Morgan cars in Beijing has used Corporate Social Responsibility to build relationships with the community, using owned social media as the communications channels to be in keeping with the goals; to give back to the community without appearing to be seeking recognition for the generosity. A key element of CSR is that… Continue reading EASTWEST creates Morgan Cars China CSR
Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on "Reputational Campaigns in China" given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels
Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter
Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?