Category Archives: Insights

A Handy Chinese Social Bookmarking Widget

A few readers asked whether there is a similar site widget as “AddThis” or “ShareThis” for social bookmarking and social…
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Building Research Into Your Internal Communication Program

I’ve been a communication consultant in China since 2002, so I’ve seen a lot of RFPs for internal communication projects.…
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The Big Picture

What is the big picture? To me the big picture is simply the ultimate goal or objective of the company.…
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Can You Digg It? Bookmarking Goes Social

Do you remember the time when you found this really cool website and sent an email to all your friends…
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Top Chinese Social Bookmarking Websites

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file…
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Photo&Video Sharing Sites in China

Youku (优酷): Youku was created by Victor Koo, the former President of Sohu. A beta version was launched in June…
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A Photoblog is Worth 1,000 Words

The concept of photo sharing used to consist of taking a dusty old photo album off the shelf and passing…
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Blogs & Microblogs: The Best of Both Worlds

EASTWEST, as a digital PR agency, is constantly preaching the benefits of social media to its clients. To EASTWEST, everyone…
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Honey, I shrunk the Blog

In the past couple years it seems everyone has decided that the cool thing to do these days is to…
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The Great Social Network of China – Social Networking Sites

In a previous blog post, EASTWEST listed out varying new media websites in China, from social networking to photo sharing.…
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