An interesting article has just popped up on the Internet describing how classic public relations can be used to leverage the new hot area of communication: social networking. Social networking is big business. With over 300 million users of Facebook and Twitter, a number that is larger than all but a few countries, social networking… Continue reading Using Old School PR to Leverage Social Networks
Despite China Daily’s often derided image as being nothing more than overly positive government mouthpiece, it still remains the most accessible English language newspaper in China. It is the government’s English mouthpiece, but it is a great way to find out what is happening in China even though they tend to leave out the bad… Continue reading Increased Freedom of the Press or False Hope?
NEW YORK (AdAge.com) — It will be at least nine months — and probably closer to a year — before Microsoft takes over Yahoo’s search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. The biggest challenge for marketers will be to figure out… Continue reading Do we speak Bing!
Networking websites are booming, but they have not supplanted more traditional business networks Jun 25th 2009 | PARIS From The Economist print edition FRANÇOIS PÉROL, the adviser whom Nicolas Sarkozy, France’s president, controversially appointed in February to head two merging mutual banks, is not known as a champion of transparency. But Mr Pérol has let… Continue reading Networking websites are booming, but…