Hosting A Web Seminar: Best Practices And Tips

Hosting Webinars: Effective Communication Tools With the growing trend of telecommuting via social media networks, more companies are also seeking for more effective ways in communicating with one another. In my previous post, I discussed about hosting a virtual event,that is currently known as one of the most cost-effective marketing strategy for companies.  Today, let’s… Continue reading Hosting A Web Seminar: Best Practices And Tips

How to Leverage Social Media for Public Relations Success: Part II

Social Media & Media Relations In my previous posting, we discussed on how Social Media Participation is Crucial for Public Relations and how it has revolutionized the means on how organizations can communicate with their audiences. We tapped into insights on Asia’s Social Media Growth to gather feedback on the reception of Social Media and… Continue reading How to Leverage Social Media for Public Relations Success: Part II

How to Host A Virtual Event

Hosting Virtual Event: The new digital alternative With the digitization of almost everything in today’s modern society even in Public Relations, we observed more companies are considering hosting a virtual event rather than the traditional way of communicating to their audience. The use of social media, especially in Asia, has seen many preferring the use… Continue reading How to Host A Virtual Event

How to Leverage Social Media for Public Relations Success: Part I

Social Media: The Essential Toolkit for Public Relations With the introduction of social media, businesses have found and developed novel ways of communicating with their publics. Similarly, Public Relations Practitioners are using social media every day; be it to communicate with their customers normally or as a crisis response as highlighted by Cecilia in the… Continue reading How to Leverage Social Media for Public Relations Success: Part I

PR Crisis In Asia: How Can Companies Prepare?

For any enterprise, a PR crisis is inevitable. Given the crucial importance of proper handling of a PR crisis to a company and the high transmission speed of social media, companies have to deal with a PR crisis successfully to stay afloat. When dealing with a PR crisis, companies should follow five principles: shoulder the… Continue reading PR Crisis In Asia: How Can Companies Prepare?

Social Media Crisis Management: The BP Oil Spill

Crisis Management is one of the most important aspects all organizations should practice. A well-handled crisis creates opportunities for the company – if not, they face detrimental consequences that can be ugly for the corporation’s image.  For example, the post by Yijing called LinkedIn PR Crisis Roundup paints a portrait of how a crisis can… Continue reading Social Media Crisis Management: The BP Oil Spill

Crisis Management: Comparing Asia and the West

The Need for Tailored Crisis Solutions In my previous posting, we spoke about Asia’s Social Media Growth and Asia’s rapid consumption of social media. While social media is a powerful tool that brand advertisers leverage upon, they must be constantly aware that social media presents itself as a double edged sword. Being an effective symmetric… Continue reading Crisis Management: Comparing Asia and the West

Free White Paper And Infographic: Digital Journalism In 2012 Survey

This year in Oriella’s Digital Journalism Study we take a look at how the journalism industry has shifted over the past year towards digital. Social media is more important than ever as a means of gathering and reporting – it’s possible now to have journalists not affiliated with an official news network breaking news online… Continue reading Free White Paper And Infographic: Digital Journalism In 2012 Survey

5 Social Media Monitoring Solutions Useful In Asia

Previously,  we spoke about how Social Media is flinging doors wide open, presenting opportunities for organizations to tap into the Asia market.  In November 2011, Christian Dougoud gave us a list of predictions on social media trends and moving along, Daniel identified the trend that B2B Marketers were using Social Media. While it seems that social media… Continue reading 5 Social Media Monitoring Solutions Useful In Asia

3 Trade show marketing tips

Surveys with over 500 trade show exhibitors and attendees in China and abroad reveal that even in the midst of recent technological changes, exhibitors and attendees still value trade shows activities. To be specific, why are the trade shows still a key component of most companies’ marketing efforts? The following proves that trade shows are… Continue reading 3 Trade show marketing tips