Specialty herbal tea pioneer Hung Fook Tong is harnessing AI to boost sales by predicting the perfect beverage for each individual customer. According to the latest figures from the Census and Statistics Department (C&SD), retail sales in Hong Kong are…
Situation Analysis: Yamaha, which is a well-known brand of musical instruments, was launching its first ASEAN lifestyle concept showroom in Singapore for its audio systems. However, the brand awareness of Yamaha’s AV products is relatively low compared its music instruments…
Situation Analysis: LivesOne is a new project developed by the founder of Maxthon Web Browser and kicked off its first series of Blockchain conference in Singapore this year. Since this is the first time the organizer launched this conference, the…
Blockchain has been around for some time now and may seem like an intimidating concept to comprehend. On the contrary, blockchain is an easy concept to comprehend and offers many opportunities to improve our lives. Blockchain technology has been touted…
Intro- Computop, a leading global Payment Service Provider (PSP), offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. Through EASTWEST public relations, Computop announced its partnership with ChinaPay; China’s most prominent payment service…
The Brief As the world’s premier global leader of warranty solutions and after sales, The Warranty Group launched a China-wide ‘Truck Mobility Assistance Program’ in GaoAn, Jiangxi, May, 2018. TWG has appointed EASTWEST public relations (EASTWEST) to leverage its brand…
EASTWEST PR (EASTWEST) leveraged and supported the launch of Singapore Raffles Music College (SRMC)’s new campus launch at Alexandra Road. EASTWEST PR supported with media relations, press conference and the media tour. About SRMC Singapore Raffles Music College (SRMC) is…
Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage its participation at the 5G Asia program in Singapore. The company looked for a strategic communications outreach program to enhance…
AppLift approached EASTWEST PR to support its participation at the Global Mobile Internet Conference in Jakarta (GMIC Jakarta), build its brand presence, and reach out to its target stakeholders in Indonesia. AppLift announced its presence in Indonesia early this year…
Research finds that inclusive workplace cultures with a strong sense of Trust, Pride and Camaraderie, outperform others in Productivity, Innovation and Financial Performance 9 November 2017, SINGAPORE - The Great Place to Work® Institute Singapore today announced the outcomes of…
