How an ‘UnNoticed Entrepreneur’ can attract attention through stories (Part 1)

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Park Howell is the host of the podcast “The Business of Story.” He’s also the author of “Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand.”  He also wrote a new book with his good friend,… Continue reading How an ‘UnNoticed Entrepreneur’ can attract attention through stories (Part 1)

ROSTI GROUP MALAYSIA ACHIEVES ISO13485 FOR MEDICAL DEVICE MANUFACTURE

ISO certification extends plastic moulding capabilities deeper into the medical sector. SINGAPORE: 09.12.2021 Rosti Group, the European headquartered technology led plastic moulding company and contract manufacturer, has achieved ISO13485 in the Malaysia plant. Meeting the stringent requirements of the International Organization for Standards for a quality management system will expand on the Group capabilities to… Continue reading ROSTI GROUP MALAYSIA ACHIEVES ISO13485 FOR MEDICAL DEVICE MANUFACTURE

From Kindle to social media: The Kindle app as an amplification tool for your book content

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  In the recent episode of The UnNoticed Entrepreneur podcast, I explored the opportunity for Kindle to be a social media platform for your book or for the book that you’re helping to promote.  This is something that you can do on your mobile… Continue reading From Kindle to social media: The Kindle app as an amplification tool for your book content

When getting pigeonholed becomes advantageous: Niching down and making yourself a visible authority in your field

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.  Alastair McDermott helps invisible experts become visible. Talking on the recent episode of The UnNoticed Entrepreneur podcast from Galway, Ireland, he said that this problem is dear to his heart because it’s something that he encountered himself.  Removing Your Invisibility Cloak He realised… Continue reading When getting pigeonholed becomes advantageous: Niching down and making yourself a visible authority in your field

Podcast specialist Sebastian Rusk on how to avoid podcast fade and use the platform to build your brand

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Podcast.  In May, around 5,000 new podcasts have been registered on Buzzsprout. Podcast specialist Sebastian Rusk joined me in an episode of The UnNoticed Podcast and talked about how people should start their own podcast — and more importantly — how to keep it… Continue reading Podcast specialist Sebastian Rusk on how to avoid podcast fade and use the platform to build your brand