EASTWEST Public Relations has just announced that a former client has joined the agency to lead its Singapore team. Wendy Yong joins the agency as its new General Manager for the Singapore office. Formerly a client of EASTWEST while working with Chinese National Geography (CNG), Wendy has over 30 years of extensive local and international corporate and marketing communications experience spanning both the Asia-Pacific region and Europe. With over 30 years of industry experience, Wendy brings to EASTWEST a vast array of experience and knowledge. Prior to joining EASTWEST, Wendy was involved in a number of national programmes in China and Singapore, including her most recent project with Chinese National Geography (CNG) where she developed, conceptualised and organised the global launch of the international edition of the magazine and worked day-to-day with EASTWEST, the project’s regional PR agency. From late 1992 to 2003, Wendy was the owner and Managing Director of Pacific Strategies (S) Pte Ltd, a company that specialised in corporate communication and marketing counseling. In 1988, Wendy was instrumental developing Gibson public relations into one of Singapore’s most respected consultancies, which lead to its successful acquisition by Shandwick plc (now Weber Shandwick). “Wendy has been a close friend of EASTWEST since its beginning,” said Jim James, founder and managing director of EASTWEST Public Relations. “Her experience, knowledge and professionalism will be a valuable asset for EASTWEST as we continue towards our goal of becoming a true digital agency by providing unique and valuable services for our portfolio of global clients.” As a new member of the EASTWEST team, Wendy said, “I’ve known Jim and his company, EASTWEST PR, for 15 years. I have great respect for Jim as an entrepreneur. He has built up an excellent business in terms of leading technological advancement in the PR business. I also admire his creativity and quality of delivery. I am very honoured to be invited to participate and contribute to EASTWEST’s next phase of growth”. Wendy will be overseeing day-to-day client activities and ensuring proper client strategy. She will be based in Singapore.