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"A Successful Showroom Launch: An Energy Solution Company's First Steps In China."

"A successful showroom launch: An energy solution company's first steps in China."

 

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Briefing

EASTWEST Public Relations was appointed by V-KOOL International, a globally recognized leading provider of daylight harvesting and energy efficiency solutions, to support its IQue showroom launch in Beijing on October 25, 2007.

Our Strategy

EASTWEST PR used a diverse array of PR tools to ensure the Beijing showroom launch received maximum media attention from both Chinese and English language technical press, raising V-Kool’s profile and fostering close relationships with both foreign and local media. Below is a small sample of the services EASTWEST PR provided for V-Kool:

  • Close coordination with V-Kool on all stages from planning to feedback.
  • Comprehensive preparation of the actual launch day.
  • Sending personalised invitations to all appropriate media organisations and drafting media pitches.
  • Revising company profile and case studies both in English and Chinese.
  • Monitoring and uploaded media coverage onto Connect.

 

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V-KOOL Beijing Showroom Launch, supported by EASTWEST Public Relations

Results

EASTWEST PR successfully built a strong brand name for the product in China and communicated effectively with V-KOOL’s target media. This is illustrated by the figures below:

  • 20 foreign and Chinese media members attended the launch.
  • 3 of the media organisations published their stories a day after the event.
  • 7 of the media organisations published their stories the week after the event.
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