- A company into ride performance and exhaust control components for passenger cars, LCVs and off-the-road vehicles having over 90 manufacturing facilities across the world, six in India.
- Sanjay Bose has worked with Tenneco since 2007 and has maintained good relationships with the leadership team in the US and Europe.
- The company banked heavily on PR during the economic downturn where the entire automobile industry faced the brunt of recession.
- Sanjay Bose has always been an important part of the brain storming sessions by the company, on matters relating to crisis management and media strategy.
- Enhance and sustain top of mind recall for Tenneco among stakeholders through strategic media coverage
- High level advisory to the senior management
- Seek networking opportunities in relevant platforms to initiate business dialogue
- Large stories in top tier trade magazines and business newspapers
- Placement of bylined articles
- Increased affinity to senior editors
- Tenneco viewed as an important spokesperson for the auto component industry
- Just completed the ground work for NDTV Auto to be aired shortly