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Case Study – Tenneco

Overview:

  • —  A company into ride performance and exhaust control components for passenger cars, LCVs and off-the-road vehicles having over 90 manufacturing facilities across the world, six in India.
  • —  Sanjay Bose has worked with Tenneco since 2007 and has maintained good relationships with the leadership team in the US and Europe.
  • —  The company banked heavily on PR during the economic downturn where the entire automobile industry faced the brunt of recession.
  • —  Sanjay Bose has always been an important part of the brain storming sessions by the company, on matters relating to crisis management and media strategy.

 

The Brief:

  • —  Enhance and sustain top of mind recall for Tenneco among stakeholders through strategic media coverage
  • —  High level advisory to the senior management
  • —  Seek networking opportunities in relevant platforms to initiate business dialogue

 

The Outcome:

  • —  Large stories in top tier trade magazines and business newspapers
  • —  Placement of bylined articles
  • —  Increased affinity to senior editors
  • —  Tenneco viewed as an important spokesperson for the auto component industry
  • Just completed the ground work for NDTV Auto to be aired shortly
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