About Eastwest Public Relations
Eastwest Public Relations was founded in 1995 in Singapore, branching out to Beijing in 2006 and Bangalore in 2014, offering traditional media relations and digital social media communications to its clients. Though focused on the broadcast industry at first, the agency has since broadened its client base to business-to-business technology and life sciences in Singapore, automotive and education in China, and real estate in India.
Objective
To promote media awareness of EASTWEST’s 20th anniversary in Singapore, as well as highlight its future plans to PR and marketing-related media
Strategy
EASTWEST approached media from India, China and Singapore, conducting interviews with Jim James, EASTWEST’s founder and CEO. Several media outlets responded affirmatively, namely, Marketing Interactive, PR Week Asia, Mumbrella Asia, Telum Media, Exchange4Media, International PR Magazine and Campaign India.
Outcome
International PR Week featured Jim on their cover of their August 2015 Issue, while Telum Media featured Jim in their weekly PR Alert on LinkedIn on 16 July 2015. Meanwhile, Marketing Interactive, Mumbrella Asia, PR Week Asia, Exchange4India and Campaign India published articles on their respective interviews.
Results
