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"Leader Of The Pack: Positioning CrimsonLogic As The Leading EGovernment Solutions Company."

"Leader of the Pack: Positioning CrimsonLogic as the leading eGovernment solutions company."

1

Briefing

CrimsonLogic, the world’s first eGovernment solutions company, appointed EASTWEST Public Relations to raise the profile of the company as an application service provider, primarily in Singapore. Our long-term objective was to position CrimsonLogic as a leading provider of innovative and world-class eGovernment solutions through proactive media relations.

2

Our Strategy

In order to position CrimsonLogic as a leading  eGovernment solutions provider EASTWEST PR carried out the following actions:

  • Leveraged CrimsonLogic’s wins and expansions to increase visibility and positive awareness of the company.
  • Developed compelling customer case studies and solution briefs to effectively engage CrimsonLogic’s prospects and communicate the company’s competencies and successes.
  • Engaged key media within the IT and eGovernment space, keeping them updated on CrimsonLogic’s business while fostering meaningful relationships.
  • Completion of a Media Perception Audit

Additional PR support provided by EASTWEST PR included:

  • Writing and dissemination of press releases
  • Pitching and facilitating media interviews and informal meetings
  • Writing and placement of contributed articles
  • Securing speaking opportunities at industry events
  • Media tracking and archiving

Results

Through expanding the scope of PR activities, EASTWEST PR effectively strengthened the top-of-mind recall for CrimsonLogic amongst key influencers. Below are some examples of the media coverage secured which illustrate the success of the campaign:

  • A seven-minute live studio interview with ChannelNews Asia’s Prime Time Morning show.
  • Coverage from a diverse selection of media outlets including the following:
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