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"Leader Of The Pack: Positioning CrimsonLogic As The Leading EGovernment Solutions Company."

"Leader of the Pack: Positioning CrimsonLogic as the leading eGovernment solutions company."



CrimsonLogic, the world’s first eGovernment solutions company, appointed EASTWEST Public Relations to raise the profile of the company as an application service provider, primarily in Singapore. Our long-term objective was to position CrimsonLogic as a leading provider of innovative and world-class eGovernment solutions through proactive media relations.


Our Strategy

In order to position CrimsonLogic as a leading  eGovernment solutions provider EASTWEST PR carried out the following actions:

  • Leveraged CrimsonLogic’s wins and expansions to increase visibility and positive awareness of the company.
  • Developed compelling customer case studies and solution briefs to effectively engage CrimsonLogic’s prospects and communicate the company’s competencies and successes.
  • Engaged key media within the IT and eGovernment space, keeping them updated on CrimsonLogic’s business while fostering meaningful relationships.
  • Completion of a Media Perception Audit

Additional PR support provided by EASTWEST PR included:

  • Writing and dissemination of press releases
  • Pitching and facilitating media interviews and informal meetings
  • Writing and placement of contributed articles
  • Securing speaking opportunities at industry events
  • Media tracking and archiving


Through expanding the scope of PR activities, EASTWEST PR effectively strengthened the top-of-mind recall for CrimsonLogic amongst key influencers. Below are some examples of the media coverage secured which illustrate the success of the campaign:

  • A seven-minute live studio interview with ChannelNews Asia’s Prime Time Morning show.
  • Coverage from a diverse selection of media outlets including the following:
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