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"Not Just A Seminar: High-profile Supporting Organisations And Key Attendees Ensure Resounding Success."

"Not Just a Seminar: High-profile supporting organisations and key attendees ensure resounding success."

 

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Briefing

Verimatrix delivers a modular range of product components and options addressing key challenges of pay-TV network operators. EASTWEST Public Relations collaborated with the State Administration of Radio, Film and Television (SARFT)  to manage a content protection seminar for Verimatrix, centered on the China Multimedia Mobile Broadcasting (CMMB) mobile TV broadcasting standard in Beijing on November 7th, 2008.

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Our Strategy

EASTWEST Public Relations, in collaboration with SARFT, worked with Verimatrix on the following:

  • Strategy & Counsel
    • providing counsel on the key messages for the seminar
    • providing suggestions on target media
    • offering suggestions on Guests-of-Honor for the event
    • drafting the PR Campaign checklist
  • Content Development
    • revising the media lists
    • drafting the agenda for the event
    • designing and creating promotional signage for use at the event
  • Attendee/Media/Analyst Outreach
    • distributing email media invites one week before the event
    • following up with the media via phone and email
    • reviewing and disseminated the press release about the event
    • managing attendee and media RSVPs
  • Event Management
    • providing on site-event support at the seminar. This included attendee registration and press kit distribution
    • emceeing the event
    • managing and facilitated the media during the event
    • managing media inquires and post-event interviews
  • Reporting
    • monitoring media coverage before and after the event
    • producing the post-event and media-coverage report for Verimatrix

Our Results

  • 2 high-profile supporting organisations were secured for the event; China Central Television (CCTV) and the China DRM Forum.
  • 105 attendees from broadcast, internet and print media were present at the seminar, including the following:
  • In addition to the attendees listed above, EASTWEST PR secured press coverage in a diverse array of publications, below are a few examples:

 

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