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"Not Just A Seminar: High-profile Supporting Organisations And Key Attendees Ensure Resounding Success."

"Not Just a Seminar: High-profile supporting organisations and key attendees ensure resounding success."



Verimatrix delivers a modular range of product components and options addressing key challenges of pay-TV network operators. EASTWEST Public Relations collaborated with the State Administration of Radio, Film and Television (SARFT)  to manage a content protection seminar for Verimatrix, centered on the China Multimedia Mobile Broadcasting (CMMB) mobile TV broadcasting standard in Beijing on November 7th, 2008.



Our Strategy

EASTWEST Public Relations, in collaboration with SARFT, worked with Verimatrix on the following:

  • Strategy & Counsel
    • providing counsel on the key messages for the seminar
    • providing suggestions on target media
    • offering suggestions on Guests-of-Honor for the event
    • drafting the PR Campaign checklist
  • Content Development
    • revising the media lists
    • drafting the agenda for the event
    • designing and creating promotional signage for use at the event
  • Attendee/Media/Analyst Outreach
    • distributing email media invites one week before the event
    • following up with the media via phone and email
    • reviewing and disseminated the press release about the event
    • managing attendee and media RSVPs
  • Event Management
    • providing on site-event support at the seminar. This included attendee registration and press kit distribution
    • emceeing the event
    • managing and facilitated the media during the event
    • managing media inquires and post-event interviews
  • Reporting
    • monitoring media coverage before and after the event
    • producing the post-event and media-coverage report for Verimatrix

Our Results

  • 2 high-profile supporting organisations were secured for the event; China Central Television (CCTV) and the China DRM Forum.
  • 105 attendees from broadcast, internet and print media were present at the seminar, including the following:
  • In addition to the attendees listed above, EASTWEST PR secured press coverage in a diverse array of publications, below are a few examples:


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