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Targeting A B2B Audience: Simplifying The Complicated And Making The 'High-Tech' 'High-Interest

Targeting a B2B audience: Simplifying the Complicated and Making the 'High-Tech' 'High-Interest

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Briefing

Mobile TV chipmaker Telegent Systems appointed EASTWEST Public Relations to raise both the company’s profile in Asia and the concept of free-to-air mobile television. With a myriad of mobile TV standards and the accompanying packages, Telegent needed to get the message across of the simplicity of its free-to-air mobile TV chips with a primarily B2B target audience.

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Our Strategy

EASTWEST PR configured a plan to position Telegent as the leading free-to-air mobile TV chipmaker with global experience and in-depth knowledge of the global mobile TV industry not only through providing the standard PR support one can expect but also though identifying and implementing Telegent-specific actions such as:

  • Increasing visibility and positive awareness of the company through leveraging Telegent’s wins and expansions both globally and regionally.
  • Developing compelling customer case studies and solution briefs to effectively engage journalists and analysts, communicating the company’s competencies and successes.
  • Engaging key media within the broadcast and technology, keeping them updated on Telegent’s business while fostering meaningful relationships.

Results

EASTWEST PR used its influential and well-respected position within the media industry to generate significant coverage for Telegent across print, broadcast, and online media. Through expanding the scope of PR activities, EASTWEST PR effectively strengthened the top-of-mind recall for Telegent amongst key influencers.

The following companies exemplify the diversity of the of media outlets that EASTWEST PR established contact with in order to get Telegent noticed:

  • Reuters
  • South China Morning Post
  • Telecom Asia
  • CNet Asia
  • Wireless World
  • Voice & Data
  • Digitimes
  • Convergence Plus
  • Broadcast & CableSat
  • Television Asia
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