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The British Heritage Brands AGATC And Redfyre China Launch Event

The British heritage brands AGATC and Redfyre China Launch Event

Briefing

Britain’s internationally renowned AGA Rangemaster Group, known for 300 years of innovation and design, held its China launch event at China World Hotel in Beijing on 27th March. Guest of Honour Michael Charlton, Minister Counsellor for Trade and Investment, Business Community leaders including China-Britain Business Council and William McGrath, CEO of AGA Rangemaster Group, together with 150 guests as well as media attended the launch event.

Strategy

EASTWEST PR took a tailored approach to raise AGA’s visibility among local media as well as leading bloggers across general business, F&B and lifestyle sectors, drive media coverage and provide a platform for AGA’s spokespeople to deliver the message of AGA’s interests and commitment in China, and is ready to bring a family oriented lifestyle to Chinese consumers.

The scope of work included but was not limited to: event venue and all facilities, staging, hosting, media invite and interview, marketing collaterals designing and production, logistics

EASTWEST delegated 5 PR consultants, 1 translator and 1 photographer to be onsite throughout the event.

Results

A total of 22 media outlets from general business, design, F&B and lifestyle attended the launch event

2 exclusive interviews arranged with AGA Rangemaster’s CEO from:

  • China Business News weekly
  • China Daily Newspaper

Client response

“I would like to write this email and thank for all of your hard work to make our launch event on last Friday a brilliant one. Although the timeline provided was pretty tight, your dedication and teamwork presented EastWest is one the best PR companies in China that I have ever worked with. I like your can do attitude and please keep this momentum as retainer PR, social media and media relations are crucial to the success of our business in China.”

Daniel Wong
Director of Business Development – Asia, AGA Rangemaster

Media coverage -within 36 hours of the event.

Rayli lifestyle: http://life.rayli.com.cn/new/2015-03-27/459029.shtml

China Daily: http://fashion.chinadaily.com.cn/2015-04/01/content_19966799.htm

PC House: http://news.pchouse.com.cn/108/1080211.html

People.com.cn: http://gongyi.people.com.cn/n/2015/0402/c186202-26788924.html

Sohu: http://mt.sohu.com/20150327/n410441300.shtml

NetEase: http://help.3g.163.com/15/0327/21/ALOC5EP600964KMC.html

Sina finance: http://finance.sina.com.cn/stock/usstock/mtszx/20150327/214321829489.shtml

HomeLifestyle: http://www.homelifestyle.cn/thread-1258116-1-1.html

ChinaSourcing: http://www.chnsourcing.com.cn/mediacenter/article/55790.html

Cyzone: http://jm.cyzone.cn/zixun/52262.html

 

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