New identity reflects integration of digital content services
Beijing|Singapore: June 15 2010. EASTWEST PR, a leading independent public relations firm, celebrates 15 years of service and launches a new identity to reflect a tightly integrated traditional and digital approach to getting clients noticed in Asia Pacific.
Established in June 1995 in Singapore by managing director Jim James, the media relations and digital communications agency has serviced over 450 business to business clients. In 2006 the company opened a wholly owned foreign enterprise office in Beijing. To better service the needs of clients for digital production an investment was made into eggplantdigital.cn, a Beijing based boutique agency.
“With 15 years of experience, Asia wide connections and pr2.0 capabilities I believe that EASTWEST Public Relations is in an exciting position to get clients noticed and to offer rewarding career opportunities to the next generation of communication professionals,” said James.
Since 1995 EASTWEST has specialized in business to business clients with media relations, media training, event management, and latterly digital content creation and digital pr. The new EASTWEST corporate identity, the fourth since the agency was founded, integrates a bar code of the binary equation for the word ‘digital’ – 01100100011010010110011101101001011101000110000101101100.
The Agency hosts monthly roundtables on social media in Singapore and Beijing, the vidcasts of which are hosted on the newly launched website along with subscription to Cognition; the monthly compilation of blog posts on pr2.0 distributed to nearly 1,000 subscribers. The Agency has registered eastwestpr.tv as a platform for vidcasts and podcasts on digital pr to further discussions on the use of social media in Asia.
June Issue Cognition articles (monthly Newsletter)
New Marketing mechanisms or “How to make content King”Monitoring social media in ChinaVlogging for BusinessesKeeping it Interesting: Content CreationPR Agencies to adapt to avoid extinction.Business! Do No Harm
About EASTWEST Public Relations
EASTWEST Public Relations Ptd Ltd is a privately held company registered in Singapore. The company provides consultancy to business to business clients in a range of industries including technology, finance, mobile, and healthcare. Founded in June 1995 as EASTWEST Communications the company was incorporated in February 1997 as EASTWEST Public Relations Pte Ltd and is a GST registered company. In 2001 EASTWEST became a non-equity partner of Brodeur Worldwide, an Omnicom company. In 2006 a Wholly Owned Foreign Enterprise was established in the Chaoyang district of Beijing, China.
See Jim James’ bio on Linkedin: http://www.linkedin.com/in/jamesjim